Amazon has just announced the launch of its Health Condition Programs, an innovative approach to helping individuals manage chronic conditions such as prediabetes, diabetes, and high blood pressure through digital health benefits. The company has partnered with digital health provider Omada Health to bring this new service to users.
Through this new initiative, users will have access to coverage checks and program applications, as well as the ability to manage their chronic conditions. Amazon promises that those with coverage for specific Health Condition Programs through their health plan or employer will have access to a range of benefits, including connected devices, a personal care team, health coaching, and nutrition planning. What’s more, some programs may even be paid for by insurance plans or employers, with no cost to the user.
Omada Health, with over 20 million eligible members, can now be accessed through Amazon for their diabetes prevention, diabetes, and hypertension programs. Interested members can perform a general coverage check on the Amazon Health webpage to see if they qualify for a program. According to Amazon, this new enrollment pathway will significantly expand the reach of Omada to “the one out of every 10 commercially insured people in the U.S. who have access to enroll in Omada but may not be aware.”
The ultimate goal for Amazon is to raise awareness of Omada’s cardiometabolic programs and encourage enrollment for their 1,900-plus employer and health plan customers. As Aaron Martin, vice president of healthcare at Amazon, states, “Amazon wants to make it easier for people to get and stay healthy, and part of that is making it easier to discover the products, services, and professionals that can help them do that.” By surfacing these additional health care benefits to customers while they shop for health-related products on Amazon, the company hopes to provide even more support in improving their health, at no additional cost.
And Amazon doesn’t plan on stopping there. The company aims to expand its partnerships with other digital health companies in order to help customers discover even more available benefits.