Amazon Introduces Matter Casting to its Smart Displays and TVs

But the company will be the first to support Matter Casting, the video- and audio-beaming feature of the Matter smart home standard, on its smart displays and smart TVs, Amazon announced this morning at CES 2024. Once Matter casting comes to Amazon’s Prime Video app for Android and iOS, users will be able to cast content to supported Amazon devices — starting with the Echo Show 15 — by tapping the new dedicated Matter Casting button. Beyond the Echo Show 15, Amazon says that Matter Casting support will arrive on Fire TVs including smart TVs from Panasonic with Fire TV built in, and — on the app side — Plex, Pluto TV, Sling TV, Starz and ZDF later this year. Tellingly, Google announced this week that its casting tech, Chromecast, will be built into all of LG’s new TVs — but gave no mention of Matter Casting. The Matter Casting spec — which was developed with major input from Amazon — can accomplish more than casting, in theory.

Amazon has officially announced its support for Matter Casting, the video- and audio-beaming feature of the smart home standard Matter, on its smart displays and smart TVs. At CES 2024, the company revealed that it will be the first to provide compatibility for this technology.

While Amazon may not openly endorse AirPlay or Google’s media-casting tech, it has taken the lead in supporting Matter Casting. According to the company’s statement, Matter casting will soon be available on its Prime Video app for Android and iOS, allowing users to easily stream content to supported devices by simply tapping a dedicated button.

The first device to receive Matter Casting support will be the Echo Show 15, followed by Fire TVs (including Panasonic smart TVs with Fire TV built in) and apps such as Plex, Pluto TV, Sling TV, Starz, and ZDF later this year.

“Customers can now start watching their favorite movies and shows on their phone, and easily cast it to their compatible Fire TV device or Echo Show 15,” says Amazon in an official blog post. “This showcases an industry-first implementation of Matter Casting.”

Matter Casting is an open local networking protocol that can be implemented by any app and hardware maker, regardless of operating system or partnerships. This makes it a more accessible alternative to proprietary technologies.

In addition to Amazon, Matter is also backed by Apple and Google. However, these two tech giants have less incentive to adopt Matter Casting as their own casting technologies, such as Chromecast, are already well-established. In fact, Google recently announced that Chromecast will be integrated into all of LG’s new TVs, without any mention of Matter Casting.

The Matter Casting specification, which was heavily influenced by Amazon, has the potential to do more than just casting. It can also control a television’s core functions like volume adjustment, channel selection, and HDMI port switching. However, it is up to app and device makers to implement support for these functions.

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Zara Khan

Zara Khan is a seasoned investigative journalist with a focus on social justice issues. She has won numerous awards for her groundbreaking reporting and has a reputation for fearlessly exposing wrongdoing.

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