Simplifying Brand Website Creation: Deco.cx Secures $2.2M in Funding

Clients using Deco.cx see, on average, a 5x increase in PageSpeed score and a 30% increase in conversion rates, Crespo said. Deco.cx signed over 65 clients, including Brazilian retail brands Grupo Reserva, Osklen and Zee.Dog. It also amassed a community of more than 2,400 web developers and 36 system integration partner agencies. He also wants to grow the company by bringing on additional engineers so Deco.cx can go into new markets, particularly the United States. “We want to be the first choice for the next 10 million web developers who don’t want to spend our time connecting pipes.”

Guilherme Rodrigues, Luciano Junior, and Rafael Crespo crossed paths while working at VTEX, a popular e-commerce company known for providing comprehensive tools for managing online storefronts. However, it was their shared passion for giving brands more control over their website front-ends that brought them together.

“The web was created to share information and help everyone,” stated Junior in an interview with TechCrunch. “But as developers, we have made it unnecessarily complex. That’s where our vision for Deco.cx comes in. We want to provide super tools that allow people to focus on what they love instead of wasting time on code unrelated to their job.”

This Brazil-based startup has created an open-source front-end development platform for Deno, JSX, and Tailwind, which utilizes a global edge infrastructure to power websites.

Since its inception in October 2022, Deco.cx has gained significant traction. The startup currently has over 65 clients, including well-known Brazilian retail brands such as Grupo Reserva, Osklen, and Zee.Dog. It has also built a community of more than 2,400 web developers and 36 system integration partner agencies.

This success caught the attention of venture capital investors, who recently injected $2.2 million in seed funding. Leading the investment was MAYA Capital, with FJ Labs, Lanx, and Crivo Ventures also joining in.

“After speaking to numerous potential clients, we recognized the urgency and severity of the pain point they were facing, and yet, no one had found a solution,” said Monica Saggioro, co-founder of MAYA Capital. “We see a massive opportunity, particularly with the continued growth of e-commerce and the potential for it to reach the levels seen in other countries like the United States or Asia.”

With the new capital infusion, the team at Deco.cx plans to incorporate artificial intelligence technology into their platform. Additionally, they intend to expand their reach by hiring more engineers and targeting new markets, primarily the United States.

“Our goal is to become the new WordPress,” Rodrigues shared. “But to do that, we need to conquer the U.S. market. We aspire to be the top choice for the next 10 million web developers who don’t want to spend their time connecting the dots.”

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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