What’s in a Name?
A name begins the tale of your business or product. A remarkable name will not propel a subpar product to success, and a terrible name will not automatically sink exceptional technology. However, in a rapidly evolving world of AI innovation, pairing a strong name with an excellent product will elevate your technology above the rest.
Before naming your AI technology or company, there are several key factors to consider that can help determine the most suitable naming strategy:
- Is this technology at the forefront of its users’ experience or is it powering an existing brand or service?
- At what stage of development is your AI, and when will its distinctiveness truly stand out among others?
- Where do you want to focus long-term brand recognition and awareness?
- Should you incorporate “AI” into your product or company name?
Let’s begin with “AI” itself.
In the world of burgeoning AI innovation, combining a strong name with an outstanding product will set your technology apart from the rest.
The acronym “AI” is featured in many of the newest names in the market, from established industry leader OpenAI to Elon Musk’s recently launched xAI. This term is unlikely to become a naming trend that will fade out of popularity because of its tangible nature.
“AI” will likely follow a similar trajectory as another popular tech term, thanks to its tangible nature: “cloud.” Initially, many naming experts feared that “cloud” would eventually become outdated and overused – but more than a decade after its rise as a naming prefix, “cloud” has proven that it’s here to stay. It continues to be used in creative and descriptive names for products and companies (just read any tech product press release!).
There are a few different ways to incorporate “AI” into your technology or company name. For instance, you may integrate it more inventively into your name (ex: Clarifai, AEye). While this approach adds uniqueness and cleverness, it can also be challenging to create a word that is both pronounceable and relevant to your value proposition.
