As Amazon makes job cuts throughout its entire business, including its streaming division, it is now turning to its Buy with Prime segment.
“We regularly review the structure of our teams and make adjustments based on the needs of the business and, following a recent review, we’ve made the difficult decision to eliminate a small number of roles on our Buy with Prime team,” an Amazon spokesperson wrote in an email to TechCrunch.
According to CNBC, Amazon has laid off 30 employees, which is fewer than 5% of its staff. However, the affected workers will still receive at least 60 days of pay and benefits, as well as assistance from Amazon to help them find new positions within the company.
Launched in 2022, Buy with Prime is a service that allows third-party merchants to offer Prime benefits, such as free shipping and returns. The service has been continuously expanding, with new features added last year, such as the ability to track orders and live chat with customer service. In 2023, Buy with Prime became available to more U.S. brands, including BigCommerce and Sustainable Glam.
An Amazon spokesperson stated, “Buy with Prime is a top priority for Amazon, with strong adoption from merchants and positive feedback from customers, and we will continue investing significant resources in Buy with Prime to build on that momentum. We’re grateful to these employees for their contributions, and we’re focused on supporting them in their next steps.”
This is not the first time Amazon has made job cuts this month. They recently laid off 500 Twitch workers and hundreds of employees at Prime Video and MGM Studios. In fact, over the past two years, the company has had its highest number of layoffs, cutting 27,000 roles or 8% of its corporate workforce.
