In a bold move towards expanding its features, social media platform X, founded by the renowned entrepreneur Elon Musk, announced the launch of audio and video call capabilities for its Android users. This significant update was made known by one of the X engineers, Enrique, who tweeted about it and encouraged users to update their apps to enjoy the new feature.
This development was initially disclosed by CEO Linda Yaccarino in August 2023, followed by its release to iOS users in October. While audio and video calls can be received by anyone on X, only paid subscribers have the privilege of initiating them. This is one of the many exclusive features reserved for paying users on the platform. However, the ability for premium members to set an NFT as their profile picture was recently removed by X.
Users can easily enable or disable the calling function by navigating to Settings > Privacy and Safety > Direct Messages > Enable Audio and Video Calling. Within the same menu, they also have the option to manage who can call them, such as people on their contact list, those they follow, and verified users. Additionally, multiple options can be selected from these categories.
X has always been determined to be an all-in-one app, and their ambitions remain unchanged. In their latest vision for 2024, they plan to launch even more advanced features, including peer-to-peer payments, xAI-powered tools like “show dissimilar posts,” and new advertising products for marketers.
Recent reports suggest a decrease in advertising on X, with many advertisers turning to alternative platforms like LinkedIn after a controversial incident at an event in November 2023, where Musk infamously told them to “Go f*ck themselves.”
