MrBeast Makes Over $263,000 from Latest Video on X
“Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.” – MrBeast
It’s no secret that creators on social media platforms are making big money through ad revenue. Recently, YouTube icon MrBeast revealed that he made over $263,000 from his latest video on X. However, he also shared that this number may not be entirely accurate.
In a tweet X post, MrBeast clarified that the revenue per view for his video may be inflated due to advertisers taking advantage of its high engagement.
- MY FIRST X VIDEO MADE OVER $250,000! 😲
- But it’s a bit of a facade.
- Advertisers saw the attention it was getting and bought ads on my video (I think).
- Thus, my revenue per view is prob higher than what you’d experience.
Elon Musk Tries to Lure Creators to X for Monetization Opportunities
Ever since Elon Musk took over Twitter, now known as X, he has been on a mission to attract creators to the platform. One of his tactics is offering them a share of ad revenue generated from their posts. And it seems like the biggest attraction for creators to join X would be none other than internet sensation MrBeast.
In fact, when Musk seemingly asked MrBeast to post his videos on X, the 25-year-old creator responded with cautious interest.
“My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it […] I’m down though to test stuff once monetization is really cranking!” – MrBeast
It seems like MrBeast wants to ensure that the platform is serious about monetization before he commits to posting his content on X. And with his massive following on YouTube, which exceeds any other individual, getting MrBeast on board would be a major win for X.
MrBeast Tests Monetization on X and Makes $263,655 in Ad Revenue
Last week, MrBeast posted a 16-minute video on X, revealing that he was curious about how much ad revenue he could make on the platform. After a week, he shared a screenshot showing impressive results.
- 156 million impressions
- 5 million engagements
- $263,655 in ad revenue
However, some users expressed concern about the video being treated as an advertisement by X, possibly inflating the engagement numbers. This could be the reason why MrBeast referred to his success as “a facade”.
The confusion around ads on X has been ongoing, with TechCrunch reporting that the platform was running unlabeled ads in users’ feeds. This raised concerns and even led to a complaint being filed with the FTC. Some speculate that videos may be wrongly labeled as ads if a pre-roll ad plays before the video, causing confusion for users. However, X has yet to comment on the issue.
Uncertainty Surrounds Advertising on X
One user expressed their confusion and frustration with the platform when they noticed MrBeast’s video appearing repeatedly in their feed, without an indicator that it was an ad.
“this has shown up in my feed maybe 7 times now it is both missing the post time next to the username (indicative of a normal user post) and the Ad indicator on the top right so is there a third, secret type of post you get when you’re a YouTuber and Elon wants you to post here?” – @SHL0MS
The issue of unlabeled ads on X has been a topic of discussion for quite some time, with little clarity from the platform. As more creators explore monetization opportunities on X, it is important for the platform to address these concerns and ensure transparency for users and advertisers alike.
