YouTube announced today that they are redesigning creators’ channels on the big screen. This change includes easier access to action buttons such as “Subscribe,” a more modern layout, and other updates originally introduced for artists’ pages last autumn.
At the time, YouTube stated that the makeover for artist pages was part of a larger revamp, including integrated voice search, a revamped menu for easier navigation, a new vertical video info menu, and larger thumbnails.
In a short video revealing the changes for creators’ pages, YouTube explains the goal of offering a more immersive layout that highlights the most relevant content and makes the Subscribe button more accessible. The update is being rolled out to all creators today, but may take a few weeks to appear for all viewers, according to a statement from the company to TechCrunch. The changes will only affect channel pages on TV.
The new page includes the option for viewers to play a mix of video content from the channel alongside the new Subscribe button, as shown in images of the redesign. To fully utilize this new design, YouTube recommends that all creators upload 16×9 full art for their channel banner.
The redesign follows the company’s recent announcement that top creators with the majority of their watch time on TVs have seen a growth of over 400% in the last three years, according to YouTube CEO Neal Mohan. These changes will likely be welcomed by creators as they aim to increase their subscriber count and better showcase their content on the big screen.
YouTube faces competition from traditional TV and popular streaming services like Netflix, as well as emerging platforms like TikTok, which launched its own TV app in late 2021. It’s crucial for YouTube to continuously innovate and improve its platform to stay ahead in the ever-changing entertainment industry.
