TikTok is shaking things up once again with the expansion of its Effect Creator Rewards program. This unique monetization program, launched in May of 2023, offers creators a chance to earn rewards for the effects they create using TikTok’s AR development platform, Effect House. And now, the program is becoming more inclusive and accessible than ever before, with a lower payout threshold and expanded eligibility to include a total of 33 new regions.
The program is expanding to 33 more regions, including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czechia, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, Norway, Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey and Uruguay.
With this expansion, Effect Creator Rewards will now be available in a total of 53 regions, offering more creators around the world the opportunity to earn rewards for their hard work and creativity. This move further solidifies TikTok’s commitment to supporting its community of creators and providing them with the tools and resources they need to succeed on the platform.
In addition to expanding its reach, TikTok is also updating the program’s payout model to better align with its mission of rewarding creators for their impact on the platform. In the past, effects needed to be used in 200,000 qualified videos within 90 days to start earning rewards. However, with the new model, each effect only needs to be used in 100,000 qualified videos, making it easier for creators to start collecting rewards.
- When TikTok first launched the program last year, creators needed an effect to have been used in 500,000 videos for it to start earning rewards. The company brought the number down to 200,000 in October.
- Today’s update brings the eligibility requirement much lower than the program’s initial requirement.
But this change also means that only effects used in qualified public videos will be eligible to collect rewards. This means that private videos will no longer count towards a creator’s earnings. TikTok recognizes that this may result in fewer qualified videos for some creators, but to make up for this, the company is moving to a RPM (revenue per mile) model.
Under this new model, creators will collect rewards based on the total number of qualified videos that used their effect within the first 90 days. Once an effect reaches 100,000 unique public video publishes, a creator will start earning rewards. And they will continue to earn rewards for each additional qualified video until reaching the maximum reward or until the end of the 90-day period.
The change will apply to all effects published from today onwards, while any effects published before today will continue to follow the previous payout and requirement model. TikTok hopes that these updates will not only benefit creators but also lead to a more diverse and engaging pool of effects for users to explore and use in their content.
It’s clear that creator monetization remains a top priority for TikTok, as the company also recently announced that its revamped creator fund has increased total creator revenue by over 250% within the last six months. This fund, which replaces TikTok’s original $1 billion Creator Fund, is set to exit beta in the coming weeks, further demonstrating the company’s commitment to supporting its community of creators.
TikTok says some creators have reached its maximum payouts of $14,000 per effect and $50,000 per month.
TikTok’s Effect Creator Rewards program and revamped creator fund are just two of the many initiatives the company has launched to empower and reward its creators. As the platform continues to grow and evolve, we can expect to see even more opportunities for creators to shine and be recognized for their contributions. Keep an eye out for the latest updates and changes from TikTok as they continue to change the game for creators everywhere.
