On Thursday, Amazon made a groundbreaking announcement, revealing the launch of their new app for Amazon One. This innovative app utilizes contactless palm recognition technology, allowing customers to simply hover their palm over a device to make purchases at select locations. These locations include over 500 Whole Foods Market stores, Amazon stores, and more than 150 third-party locations.
Gone are the days of signing up for Amazon One at a physical retail location. With the new app (available for iOS and Android devices), users are now able to take a photo of their palm right from the comfort of their own home. By creating an online profile and adding a payment method, their palm is securely added to the system. This allows for contactless payment, entry, age verification, and even earning loyalty rewards at a variety of establishments such as stores, stadiums, airports, and fitness centers.
Amazon is emphasizing the security of their palm recognition technology. They assure users that all palm images taken via the app are encrypted and sent to a secure Amazon One domain in the AWS cloud. This ensures that the images cannot be saved or downloaded to a mobile device, providing peace of mind for users.
The success of Amazon One has been phenomenal, with over 8 million uses to date. This number is sure to skyrocket with the launch of the app, making it even more convenient for customers to use.
The app release comes after Amazon’s expansion of the technology for enterprise identity purposes. This has allowed companies to use the technology to authenticate their employees when entering various locations. With the widespread adoption and ease of use of Amazon One, it’s clear to see the endless possibilities of this impressive technology.
