Introducing Queerie: The Revolutionary Dating App for LGBTQIA+ Folks

Queerie is changing the game for the LGBTQIA+ community with its innovative and inclusive dating app. This early-stage company is currently raising $300,000 in funding, which typically falls under the category of “friends and family” investments.

As someone who closely follows the dating app market, I couldn’t wait to dive into Queerie’s pitch deck and see what sets them apart.

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Slides Included in This Deck

• Cover Slide
• Part 2 of Cover Slide
• Mission Slide
• Problem Slide
• Solution Slide
• Market Size Slide
• How It Works Slide
• Traction Slide
• Competition Slide
• Team Slide
• Ask and Use of Funds Slide
• 6-Year (!) Financials Slide
• Contact Slide

Now, let’s take a closer look at the standout features of Queerie’s pitch deck.

What Makes Queerie’s Pitch Deck Stand Out?

The first thing that caught my eye about Queerie’s deck is the fun and fresh approach they take. The language and graphics used are clean, engaging, and tailored to their target audience. This sets a strong foundation for their consumer brand.

Lead with Your Mission

Queerie makes a bold move by putting their mission front and center in their pitch deck. By doing so, they effectively communicate their values and attract mission-aligned investors. It’s a powerful storytelling technique that is executed well in the Queerie deck.

Addressing a Pressing Issue

Queerie’s problem slide immediately grabbed my attention. It serves as a reminder that there are still places where the LGBTQIA+ community faces isolation and mental health challenges. By positioning themselves as a solution to these issues, Queerie is not just another dating app, but a platform dedicated to fighting loneliness. While whether or not this app is the right solution is debatable, there’s no denying the importance of the problem they are addressing.

Room for Improvement

While I am excited about the potential of Queerie, there are a few areas where their pitch deck falls short.

Is This the Right Team?

As someone who reviews dating apps regularly, I have seen my fair share of pitch decks. One thing I have noticed is that many of these startups have founders with extensive experience in the dating world. However, in Queerie’s team slide, where are the women? For a company that prides itself on inclusivity, this seems like a significant oversight.

Additionally, while there is some impressive experience on the team, many members seem too senior for an early-stage startup. For example, one of the CTOs has been a site reliability engineer at Google for 18 years. While this experience may be valuable, it raises questions about their ability to scale a dating app. A seasoned marketer with experience in consumer marketing apps would help make the team more credible from the get-go.

Lack of Innovation

There is a particular slide in Queerie’s deck that seems unnecessary. It doesn’t showcase any unique or innovative features of their app and ultimately adds no value to their pitch.

“Slides in a pitch deck should help an investor decide to invest. If someone reads the slide and it’s likely to be neutral (or even negative), it’s best left out.”

Unclear Traction

Queerie claims to have a “closed version” of their mobile app and 95 beta testers, but there are no screenshots of the app included in the deck. Additionally, having beta testers is not necessarily considered “traction.” It would be more useful to see how these beta testers are using the app – are they paying for it? What are the daily/monthly active user stats? There is also some confusion in the timeline presented, with the company stating that they surveyed 3,000 people in Q2 of 2024, but it is currently Q1. And while the company plans to grow its user base with “strong growth” in Q3, they also mention launching the app in June, which is still in Q2. These inconsistencies raise concerns about the company’s attention to detail.

Not Ambitious Enough

Queerie’s slide on growth raises some red flags. The company is only planning to spend $40,000 per year on app development, which isn’t enough to even hire a part-time developer. Considering that Queerie is a tech startup, this is a worrying oversight. The projected numbers for user growth are also significantly lower than what is expected of an early-stage startup. With such slow growth, it’s hard to see Queerie as a venture-scale business. And the company’s financial projections show that they only expect 15% of their customers to be paying $8 per month, which is not a significant revenue stream.

Additionally, the company mentions plans to expand to more cities but does not indicate any potential for future fundraising in their financial overview. This raises further questions about the company’s growth plans and financial sustainability.

The Full Pitch Deck

For those who want to see the entire pitch deck for Queerie, here it is in all its glory:

Remember, if you want your own pitch deck featured on TechCrunch, check out our guidelines and submit your deck. And for more pitch deck teardowns, check out our collection of articles.