TikTok announced today that it has joined forces with ticketing giant AXS to offer ticket sales for events across the globe. This exciting new feature will be available in the United States, United Kingdom, Sweden, and Australia upon launch. Users in these regions can simply tap on the event highlighted in videos or on an artist’s profile to purchase tickets directly through AXS.
This partnership follows TikTok’s previous collaboration with Ticketmaster for U.S. events in 2022, which expanded in 2023 to include ticket sales in an additional 20 countries.
The popular short-video platform also revealed that certified artists will now have the ability to promote their live events by adding AXS event links in their videos. This integration will allow for a seamless ticket purchasing experience through an in-app feature.
AXS is no stranger to ticket sales in the entertainment industry, as it also offers ticketing through services like Spotify and Bandsintown via its AXS Anywhere program.
Last year, TikTok welcomed Tickets.com as a partner to sell passes for its very first live music event.
