“Reddit Unveils User-Like Ad Format for a Seamless Experience”

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The new ad format, called free-form ads, is designed to feel similar to the content that users share with each other in order to help advertisers get maximum engagement. Although the new format may be enticing to advertisers, ads that look like regular posts may not be a welcome addition for users. The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience. Similar to other ads on Reddit, users will be able to differentiate between free-form ads and regular posts through a “Promoted” label displayed next to the company’s name on a post.

Avast Prohibited from Sharing Users’ Internet Activity with Advertisers

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The Federal Trade Commission (FTC) on Thursday said it will ban the antivirus giant Avast from selling consumers’ web browsing data to advertisers after Avast claimed its products would prevent its users from online tracking. Avast also settled the federal regulator’s charges for $16.5 million, which the FTC said will provide redress for Avast’s users whose sensitive browsing data was improperly sold on to ad giants and data brokers. But the FTC alleged that Avast sold consumers’ browsing data through its now-shuttered subsidiary, Jumpshot, to more than a hundred other companies, making Avast tens of millions of dollars in revenue. The regulator said that the browsing data that Jumpshot sold revealed consumers’ religious beliefs, health concerns, political leanings, their location, and other sensitive information. The reports found Jumpshot was also selling access to its users’ click data, including the specific web links that its users were clicking on.

Rapidly create Search campaigns with Google’s latest conversational tool, powered by Gemini

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Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform. With this new update, it will be easier for advertisers to quickly build and scale Search ad campaigns. The conversational experience is designed to help build Search campaigns through a chat-based tool. The tool uses your website URL to create Search campaigns by generating relevant ad content, including assets and keywords. “We observed that it helps them build higher quality Search campaigns with less effort.”The new tool will join Google’s other AI-powered tools for advertisers.

“Experience Futuristic Transactions with X’s Revolutionary AI in 2024”

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In an announcement today, X shared its roadmap for the year ahead, which will include AI-powered experiences and the launch of peer-to-peer payments, among other initiatives. In Musk’s vision, X users will be able to send money to others on the platform and extract those funds to authenticated bank accounts. In the X blog post published today, the company claims it will launch peer-to-peer payments this year, to unlock “more user utility and new opportunities for commerce,” suggesting a tie-in with other X products, like creator revenue sharing and online shopping. The latter has been a particular source of concern for X advertisers, who have found that despite X’s measures, their ads were placed next to toxic content or hate speech, leading many to withdraw. 80,000+ creators have also received payouts via X’s revenue-sharing program in under a year’s time, but X did not provide a figure.