LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups.
In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race, political allegiances, or sexual orientation.
While LinkedIn maintained that it complied with the DSA, the company has now removed the ability for advertisers to “create an advertising audience” in Europe using LinkedIn Group membership data.
“We made this change to prevent any misconception that ads to European members could be indirectly targeted based on special categories of data or related profiling categories,” Corrigan wrote on LinkedIn today.
LinkedIn will still allow targeted advertising, just not using data garnered from LinkedIn groups.
Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
The new ad format, called free-form ads, is designed to feel similar to the content that users share with each other in order to help advertisers get maximum engagement.
Although the new format may be enticing to advertisers, ads that look like regular posts may not be a welcome addition for users.
The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.
Similar to other ads on Reddit, users will be able to differentiate between free-form ads and regular posts through a “Promoted” label displayed next to the company’s name on a post.
The Federal Trade Commission (FTC) on Thursday said it will ban the antivirus giant Avast from selling consumers’ web browsing data to advertisers after Avast claimed its products would prevent its users from online tracking.
Avast also settled the federal regulator’s charges for $16.5 million, which the FTC said will provide redress for Avast’s users whose sensitive browsing data was improperly sold on to ad giants and data brokers.
But the FTC alleged that Avast sold consumers’ browsing data through its now-shuttered subsidiary, Jumpshot, to more than a hundred other companies, making Avast tens of millions of dollars in revenue.
The regulator said that the browsing data that Jumpshot sold revealed consumers’ religious beliefs, health concerns, political leanings, their location, and other sensitive information.
The reports found Jumpshot was also selling access to its users’ click data, including the specific web links that its users were clicking on.
Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform.
With this new update, it will be easier for advertisers to quickly build and scale Search ad campaigns.
The conversational experience is designed to help build Search campaigns through a chat-based tool.
The tool uses your website URL to create Search campaigns by generating relevant ad content, including assets and keywords.
“We observed that it helps them build higher quality Search campaigns with less effort.”The new tool will join Google’s other AI-powered tools for advertisers.
In an announcement today, X shared its roadmap for the year ahead, which will include AI-powered experiences and the launch of peer-to-peer payments, among other initiatives.
In Musk’s vision, X users will be able to send money to others on the platform and extract those funds to authenticated bank accounts.
In the X blog post published today, the company claims it will launch peer-to-peer payments this year, to unlock “more user utility and new opportunities for commerce,” suggesting a tie-in with other X products, like creator revenue sharing and online shopping.
The latter has been a particular source of concern for X advertisers, who have found that despite X’s measures, their ads were placed next to toxic content or hate speech, leading many to withdraw.
80,000+ creators have also received payouts via X’s revenue-sharing program in under a year’s time, but X did not provide a figure.
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