Snap to Enhance Image Protection with Watermarks Generated by AI-Powered Technology

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Social media company Snap said Tuesday that it plans to add watermarks to AI-generated images on its platform. Other tech giants such as Microsoft, Meta, and Google have also taken steps to label or identify images created with AI-powered tools. Currently, Snap allows users to create or edit AI-generated images with Snap AI for paid users and a selfie-focused feature called Dreams. The company also added context cards with AI-generated images from tools like Dream selfies to better inform the user. In February, Snap partnered with HackerOne to stress its AI image-generation tools by adapting a bug bounty program.

Exploring Offending Generated Images on Instagram and Facebook: An Inquiry by Meta’s Oversight Committee

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The Oversight Board, Meta’s semi-independent policy council, it turning its attention to how the company’s social platforms are handling explicit, AI-generated images. Tuesday, it announced investigations into two separate cases over how Instagram in India and Facebook in the U.S. handled AI-generated images of public figures after Meta’s systems fell short on detecting and responding to the explicit content. In other words, after two reports, the explicit AI-generated image remained on Instagram. The second case relates to Facebook, where a user posted an explicit, AI-generated image that resembled a U.S. public figure in a Group focusing on AI creations. Meta’s response and the next stepsIn response to the Oversight Board’s cases, Meta said it took down both pieces of content.

“Enhancing Deepfakes Surveillance: Meta’s AI Playbook Introduces Increased Labeling and Reduced Takedowns”

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Meta has announced changes to its rules on AI-generated content and manipulated media following criticism from its Oversight Board. So, for AI-generated or otherwise manipulated media on Meta platforms like Facebook and Instagram, the playbook appears to be: more labels, fewer takedowns. “Our ‘Made with AI’ labels on AI-generated video, audio and images will be based on our detection of industry-shared signals of AI images or people self-disclosing that they’re uploading AI-generated content,” said Bickert, noting the company already applies ‘Imagined with AI’ labels to photorealistic images created using its own Meta AI feature. Meta’s blog post highlights a network of nearly 100 independent fact-checkers which it says it’s engaged with to help identify risks related to manipulated content. These external entities will continue to review false and misleading AI-generated content, per Meta.

Create Flims Easily with AI-Generated Clips using Morph Studio

Want to weave various Stability AI-generated video clips into a movie? Morph Studio, which has its own text-to-video model, just introduced an AI filmmaking platform. Undergirding the creation process is Morph’s partnership with Stability AI, though eventually, Morph plans to introduce an array of generative video models for users to choose from. AI has introduced a new workflow to film production,” Morph’s co-founder Xu Huaizhe said in an interview with TechCrunch. Meme generatingXu’s commitment to creating a community around videos was evident in Morph’s inaugural product endeavor: a place for sharing AI-generated memes.

Is Artificial Intelligence Capable of Ugliness?

Ugly Belgian Houses
Welcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. This week, some thoughts on AI aesthetics, the challenge of uninsurability, and how to pitch a biotech startup to non-experts. — AnnaToo good to be trueMost tools claiming to detect AI-generated text fail spectacularly, my colleague Kyle Wiggers reported. I’m only human, but a lot of the AI-written pitches I receive don’t pass the sniff test yet; their style and wordiness feel off. As fellow TechCrunch writer Ron Miller observed recently, “it’s really like AI-generated art, which has a certain look and feel.”That look and feel was made funnily obvious in a recent experiment conducted on one of my favorite social media accounts, Ugly Belgian Houses.