“Revel Announces Layoffs of 1,000 Ride-Hail Drivers, Emphasizing Preference for Contract Work”
And it started an all-Tesla, all-employee ride-hail service, in part so its charging infrastructure would see guaranteed utilization.
The move comes after Revel successfully piloted the model in late February with 100 Revel drivers and has since brought on 100 more.
The question of flexibility has been at the heart of the debate over whether ride-hail drivers should be classified as gig workers or employees.
That said, Rubinson says Revel’s ride-hail portion of the business recently hit gross margin positivity and was tracking to be EBITDA positive by the end of the year.
In 2022, Frank Reig, Revel’s CEO, told TechCrunch that over 90% of its charging hub utilization came from Revel’s own ride-hail fleet.