EBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history.
The idea is to introduce how other fashion items may complement their current wardrobe.
“Shop the look” will appear to any eBay shopper who has viewed at least 10 fashion items over the past 180 days, the company notes.
Google last summer introduced a way for consumers to virtually try on clothes using a new AI shopping feature, for example.
“Shop the look” will initially be available on iOS in the U.S. and U.K., with support for Android coming later this year.
Google will let you swipe right or swipe left on clothes to get better fashion recommendationsGoogle is rolling out a new update that makes it easier for users to find personalized shopping results, the company announced on Wednesday.
The new feature lets users rate different products in order to get style recommendations when shopping for apparel, shoes and accessories.
After you have rated a selection of products, Google will display personalized results for you to parse through.
Google will remember your preferences, so if you ever search for men’s polo shirts again, you will see style recommendations based on what you liked in the past.
The company says people shop on Google more than a billion times a day and see more than 45 billion products in their results.
“Your products will be featured in a special store on Amazon, making them easy for customers to find,” the company wrote in the communication.
TechCrunch reported earlier this month, citing job recruitment posts, that Amazon was looking to expand its focus on fast fashion.
Top player Flipkart leads the category but faces mounting competition from Ambani’s Ajio, which has amassed about 30% market share, according to research firm Bernstein.
The fashion market is extremely fragmented offline, and the online market is seeing similar trends with multiple players emerging to gain share.
(Amazon is instead doubling down on AWS in India, and plans to deploy $12.7 billion in the cloud business in the country by 2030.)
Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital.
She said launching Maka began during the pandemic when she was in Ghana and struggled to find inclusive fashion inspiration.
To address the trust element, Maka leverages videos as a means to connect users with trusted creators.
Notably, the platform offers a review option, allowing customers who make purchases to share their feedback through video reviews, usually between 30 and 60 seconds long.
Furthermore, creators can download their reviews from Maka and share them on other social media platforms, earning additional points for each share.
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