“Enhance Your Shopping Experience: eBay Unveils ‘Shop the Look’ Feature on iOS Powered by AI”

EBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history. The idea is to introduce how other fashion items may complement their current wardrobe. “Shop the look” will appear to any eBay shopper who has viewed at least 10 fashion items over the past 180 days, the company notes. Google last summer introduced a way for consumers to virtually try on clothes using a new AI shopping feature, for example. “Shop the look” will initially be available on iOS in the U.S. and U.K., with support for Android coming later this year.

On Tuesday, eBay launched a new feature within its iOS mobile app that uses generative AI to cater to fashion lovers. This “shop the look” section suggests personalized ideas and images based on a user’s shopping history, with the options evolving as the customer continues to shop.

The concept behind this feature is to introduce shoppers to complementary fashion items that would complement their current wardrobe. To achieve this, the “shop the look” section includes interactive hotspots that reveal similar items and outfit inspirations with a mix of pre-owned and luxury pieces, tailored to the user’s personal style. The feature was developed in collaboration with eBay’s Responsible AI team and RAI Principles, powered by eBay.ai.

This new addition will be accessible to any eBay user who has browsed through at least 10 fashion items within the past 180 days. It can be found on the eBay homepage and fashion landing page.

For eBay, this feature presents a new way to showcase its expansive inventory and potentially encourage more sales. The company plans to explore expanding this to other categories and adding more personalization elements throughout the year.

However, eBay is not the only platform using AI to enhance the fashion shopping experience. Last summer, Google introduced a virtual try-on feature using AI. Similarly, Amazon has incorporated AI to help customers find the right size and fit when shopping online. In contrast, eBay’s “shop the look” feature focuses on fashion inspiration and finding the right style, which can be subjective.

“Shop the look” initially launched on iOS in the U.S. and U.K., with plans to introduce it on Android later this year. To experience the benefits of AI and this new feature, head to the eBay app and give it a try.

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Zara Khan

Zara Khan is a seasoned investigative journalist with a focus on social justice issues. She has won numerous awards for her groundbreaking reporting and has a reputation for fearlessly exposing wrongdoing.

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