Amazon is trying to keep live shopping relevant with the launch of an “Amazon Live” FAST (free ad-supported TV) channel on Prime Video and Freevee.
Previously only available as a feature on desktop, mobile, and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content.
Viewers can browse and buy the items influencers show off by using the Amazon Shopping app on their mobile device.
Amazon Live launched in 2019 as a QVC-like shopping experience to help brands get their products discovered and for talent to interact with fans.
According to the company, more than 1 billion customers in the U.S. and India streamed Amazon Live’s shoppable videos in 2023 alone.
When IT was responsible for servers onsite, understanding what you owned and where it lived was not a big problem.
Faddom, an early stage Israeli startup, helps companies map their infrastructure wherever it lives, and helps them visualize the connections and dependencies, taking aim at medium-sized enterprises.
Once the map is in place, companies can use the information for a variety of tasks such as infrastructure change management and migrations, cybersecurity and compliance.
It defines its target market as companies with between a few hundred and a few thousand employees managing perhaps 100 servers or or more with between $100 million to a few billion dollars in revenue.
Usually their budgets will be very low, and usually there’s no innovation tailored for that type of segment,” he said.
The three startups pitched their innovative products at TechGround Live’s special event in Boston. Their products were well-received by the audience and earned them a spot in the pitch-off. The…
