It created an electric pickup and an electric SUV while prepping a monster IPO.
It now plans to sell an even cheaper SUV that could make Rivian a dominant EV player for years to come.
These changes mean that, for the first time since the company broke stealth in 2018, Rivian’s immediate future is actually remarkably clear.
Fisker is on the brink of bankruptcy after dealing with underwhelming sales of its electric SUV and myriad quality and service problems.
If Rivian wants to survive long enough to ship its more affordable mass-market R2, it really needs these revamped vehicles to sell well.
Rivian has a little cinematic surprise tucked in its new “treehouse” rooftop tent, one of the many accessories the automaker plans to sell alongside its next-generation R2 SUV and future R3 EVs.
The rooftop tent, which Rivian calls the treehouse, is equipped with a movie projector, which is run using power from the Rivian, Brian Gase, Rivian’s senior director of prototype and special projects, told TechCrunch during a customer event in Laguna Beach, California.
The customer event was held Thursday evening, several hours after Rivian founder and CEO RJ Scaringe unveiled the all-electric R2 SUV and the sporty R3 and R3x hatchback vehicles.
The treehouse, as Rivian has branded it, is different from the white-labeled Yakima tent designed for its flagship R1T truck.
This new treehouse product is contained in a hardshell, which then opens up into a large rooftop tent.
The Rivian R2, an all-electric sport utility vehicle that’s smaller and more affordable than the automaker’s flagship SUV, appears to be a hit with potential customers.
At least, if the number of reservations for the R2 is any guide.
Rivian founder and CEO RJ Scaringe posted Friday on Instagram that the company had received more than 68,000 R2 reservations less than 24 hours since the vehicle was revealed at an event in Laguna Beach, California.
The R2 is a five-seat, all-electric midsized SUV that will have more than 300 miles of range and a base price of $45,000.
Rivian also revealed Thursday the R3 and the R3x, all-electric hatchback vehicles with sporty Honda e vibes.
Rivian just surprise-announced an all-electric hatchback called the R3 — giving the company a big Apple-esque “one more thing” announcement at the event that was ostensibly supposed to be all about its new R2 SUV.
And it represents an entirely new market for Rivian to try and play in of smaller EVs — crucially, one that Tesla currently dominates.
While we knew Rivian was working on an “R3,” I’m not sure many people expected it to look quite like this.
Unfortunately, the company didn’t immediately share… any real details whatsoever about when the R3 will be available, or how much it will cost.
The R3 is a near-term fix for that, apparently, as Rivian’s stock price soared after the surprise reveal.
The occasion was the unveiling of the Rivian R2, a smaller and more affordable all-electric SUV, and a vital vehicle for the EV upstart hoping to show the world it’s here to stay.
The air was filled with conversations about their Rivian vehicles, exclamations and congratulations, hugs and handshakes, and discussions of their hopes for the R2.
When the Rivian R2 did arrive — it did not come alone.
The R2, a two-row all-electric SUV that will have an estimated range of 300 miles and a base price of $45,000, was the main event.
Today, Rivian produces four vehicles at its sole factory in Normal, Illinois: its two consumer vehicles, the R1T truck and R1S SUV, and two versions of its commercial van.
