sensor

Sensor Tower, a leading app analytics firm, is acquiring rival Data.ai in a move that consolidates the mobile intelligence industry, creating a powerhouse that could dominate the sector and provide aggressively competitive insights into the app economy. Sensor Tower didn’t disclose the financial terms of the deal but said Bain Capital and Riverwood Capital are providing credit-based financing. Data.ai had secured over three times the amount of funding compared to Sensor Tower, according to Crunchbase. Data.ai had raised over $157 million over various rounds, whereas Sensor Tower had raised just $46 million. Sensor Tower issued an apology in 2020 and said the company had taken the route it did to stay competitive.