shortform

Discover New Eateries with Uber Eats’ Latest Video Feed, Inspired by TikTok!

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Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. With this launch, Uber Eats now joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat, and Netflix to name a few. The new Uber Eats short-form videos are visible in carousels placed across the app, including the homescreen. Verma also shared that in order to further support merchants, the company has revamped its Uber Eats Manager software and added personalized growth recommendations. Uber Eats announced today that it now has more than one million merchants around the world on its platform, across 11,000 cities in six continents.

Introducing StoryBlend: The Ultimate Short-Form Storytelling App with a Perfect Fusion of Videos and Text

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Agnes Kozera and David Kierzkowski, the co-founders of podcast sponsorship marketplace Podcorn, today launched their newest app—Storiaverse, a short-form entertainment platform that offers a multi-format reading experience, combining animated video and written content. Available on iOS and Android devices, Storiaverse caters to graphic novel readers and adult animation fans who want to discover original stories in a short-form, animated format. At launch, Storiaverse offers 25 original titles spanning genres such as science fiction, fantasy, horror, mystery, and comedy. Additionally, TikTok star and independent animator King Science (Science Akbar) is teaming up to create an exclusive story on the app. There are currently over 100 creators working with Storiaverse and more than 100 stories in development.

Fine-tuning the User Demographic of LinkedIn: Strategizing for Those Straddling Between TikTok and the Older Twitter

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Two weeks ago, TechCrunch broke the news that LinkedIn was getting into games, helping users “deepen relationships” through puzzle-based interactions. And on Wednesday, TechCrunch reported that the Microsoft-owned social network was experimenting with short-form videos. It’s as if LinkedIn is targeting a whole new “type” of user — one caught in limbo somewhere between two other well-known social networks. And LinkedIn shouldn’t try to be Twitter or TikTok — it’s aimed at an entirely different audience. And now with games and short-form videos in the mix, LinkedIn wants even more of the action.

LinkedIn to Introduce a TikTok-Inspired Video Feed on its App

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LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix. Null posted a short demo on LinkedIn showcasing the new feed, which lives in the app’s navigation bar in a new “Video” tab. LinkedIn’s new feed would give creators a new place to share their video content and potentially reach more viewers. It’s possible that LinkedIn may also monetize the feed at some point in the future to entice creators to post their video content on the app.