subscriptions

“Pivotal Messaging: Spotify Reacts to Apple’s €1.84B Antitrust Penalty and Emphasizes the Significance of Next Moves”

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Despite the EC ruling favoring Spotify and other streamers over Apple, the company was still cautious about how Apple would proceed. So we’re looking forward to the next steps that will hopefully clearly and conclusively address Apple’s long-standing unfair practices,” Spotify wrote. In 2019, Spotify first filed its antitrust complaint against the tech giant, which later led to the EU’s formal investigation of Apple’s App Store announced in 2020. In April of the following year, the EU issued a statement of objections, accusing Apple of distorting competition in the market for streaming services. And it noted that Spotify had a 56% share of the music streaming market in Europe, compared with Apple Music’s 11% share.

“Empower Your Subscribers: Build a Network of Recommended Publications on Substack”

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Substack is updating its peer-to-peer recommendation system, the company announced today. With this new update, Substack is helping writers aid other writers in expanding their reach and potentially getting more subscribers and followers, as the company is now allowing writers to curate and share a list of publications for their readers to subscribe to. Most social media networks currently leverage algorithms for their recommendation systems, but Substack is instead focused on allowing writers to curate their own networks of recommendations. Substack says the new update will help writers build up goodwill with other writers by helping them reach more people, while also helping readers curate a worldview. The platform will show writers how many subscriptions and follows they have driven for people in their network.

Twitch Introduces New Plus Program with 60/40 Revenue Split

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Twitch is introducing a new tier to its premium revenue share program — currently known as the “Partner Plus Program” — that would grant a 60/40 revenue split and has lower qualification requirements than the existing tier, expanding access to smaller creators. Under the existing program, Partner Plus streamers receive 70% of the first $100,000 of net subscription revenue, and then 50% of any revenue after that. The update also lowers the requirement to qualify for the 70/30 split from 350 Plus Points to 300 Plus Points. Many streamers argued that the Partner Plus Program excluded the majority of creators because the qualification criteria was so high. One is informed by the other, he said, but changes to Prime subscription payouts and the Plus Program have been in the works for months.

Spotify Hints at In-App Purchases for EU iPhone Users Prior to DMA Implementation

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The new rules prevent “anti-steering” practices, whereby the platform owner — in this case Apple — prevents app developers from informing their users about alternative payment or subscription options. And the DMA also has provisions for preventing gatekeepers from requiring developers to use their own payment services. “For years, even in our own app, Apple had these rules where we couldn’t tell you about offers, how much something costs, or even where or how to buy it. The DMA means that we’ll finally be able to share details about deals, promotions, and better-value payment options in the EU,” Spotify said in a blog post. One where you can see all subscription pricing, promotions or deals, and even make purchases, all seamlessly within the app.

“Finn Secures Major $109 Million Investment with $658 Million Valuation, Accelerating Growth of Innovative Car Subscription Platform”

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That emphasis on sustainability is translating into a goal at Finn to have 80% of its car inventory electric by 2028, from 40% today. Previous backers such as HV Capital, Korelya Capital, UVC Partners, White Star Capital and Picus Capital are also participating. It’s been a very bumpy road for the car subscription market over the years. The idea of car subscriptions is neat, but the execution is not. And it’s brokered deals in advance with car retailers to buy up the vehicles when subscriptions are finished.

“Revolutionizing App Bundles: Apple’s Trailblazing Effort to Empower Developers with Discounted Subscription Options”

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Apple has started experimenting a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can club subscriptions for two apps at a discounted price. While the feature is in the test phase, Apple said developers can promote this discount on off-platform marketing channels, according to 9to5Mac. DMA asks app distribution platforms such as Apple’s App Store and Google’s Play Store to allow users to install apps through alternative ways. Apple’s marketing language on this feature indicates that the App Store can handle complex processing of payments and subscriptions even when multiple apps and developers are involved.