Jacob Andreou is one of the most notable figures in Snap’s history. He was the company’s head of growth for eight years, leading the product development efforts and helping to bring a number of popular Snapchat features to market. Andreou has now decided to leave Snap in order to focus on partnering with the next generation of consumer founders, and his departure will be a big loss for the company.
At Snap, Andreou was responsible for developing and executing Snapchat’s growth strategy. In this capacity, he helped the company grow its user base and broaden its monetization options. He also played a role in shaping the product direction and design of Snapchat’s app. As Senior Vice President of Growth, Andreou was instrumental in increasing Snapchat’s overall profitability.
I’ve been working at Snapchat for over eight years now and I’ve loved every minute of it. From the beginning, the team at Snap has been nothing but welcoming and supportive. I’m grateful for all of the opportunities they’ve given me to grow both my career and my personal life. It’s been an honor to be a part of this amazing product and company, and I wish everyone at Snap all the best in future endeavors.
Snapchat’s recent restructuring would seem to indicate that the company is prioritizing growth and monetization more than traditional features and content. The new structure seems to favor those in charge of product innovation, such as Jack Brody, over those responsible for traditional content creation. This shift could mean serious changes are on the horizon for Snapchat, which may include a move away from its core user base of adolescents.
Andreou previously worked at analytics platform ThinkAkili, where he helped grow the product from startup to a top-performing company. In his time there, he made significant contributions to the product and was instrumental in driving customer success. Upon leaving ThinkAkili, Andreou co-founded and led product at analytics platform SnapSpy. There, he focused on building out the product and expanding into new verticals. His work has resulted in SnapSpy
“I am incredibly grateful to have had the opportunity to lead such an impactful product at such an innovative company,” the exec said in his departure announcement. “I have changed my life for the better because of it. Thank you, Evan [Spiegel, CEO of Snap] and team for giving me this honor.”
Andreou is a tech veteran with experience in both angel investing andrunning his own startups. He will now be able to focus on consumer technology, specifically the influencer andcreator market. Greylock Ventures has investments in a number of consumer tech companies, including Discord, Figma, Coinbase,Nextdoor, Roblox and more. This indicates that Andreou is likely to have successinvesting in companies with innovative products that appeal to everyday people.