Instagram’s rival, TikTok, is receiving a series of updates aimed at creators. These new features include a dedicated destination for trending audio and hashtags on the app, expanding gifts on the app to more countries, enhancing editing tools, adding new metrics, and more. Meanwhile, governments around the world are expressing growing concerns about TikTok and its potential effects on young people’s mental health. Whether these updates will make a significant impact on the app’s popularity remains to be seen
This latest update to Reels gives creators the ability to see the top trending songs and topics on the app. This will help them create more engaging content and increase their popularity on the platform.
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The new dedicated section on the website will help creators learn more about what’s currently popular in order to better inform their own content and ensure they’re staying on top of trends. The section includes tools and resources such as trending videos, blog posts, infographics, anime and manga lists, along with a forum where users can ask questions and offer advice. This will make it easier for creators to stay up-to-date with the latest trends so they can produce better content that will appeal to their audience.
Instagram plans to expand its Gifts feature to creators in more countries, providing financially Supporting them through themed virtual gifts. The feature is currently available in Australia, Canada, France, Mexico, New Zealand and the United Kingdom.
Creators will now be able to see which fans sent them gifts when they tap on a new heart icon next to their supporters. This will help creators stay in touch with their fans and thank them for their support.
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Instagram is continuing to make it easier for creators to create engaging video content on the platform. The new update allows creators to edit their Reels together more easily on Instagram, and the company plans to introduce additional tools designed to make editing Reels simpler and easier. This makes it easier for creators to align and time parts of their videos correctly, which can result in more visually pleasing content.
Instagram is giving creators more insight into how their content is performing by adding a new “total watch time” metric and “average watch time” metric. These metrics will help kings better understand which of their videos are being watched the most and for how long, which can help them create more engaging content.
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One way to track how long your audience is watching your videos is to use Instagram’s new Watch Time metric. This tool will help you see which videos are being watched the longest and where you may need to create a stronger hook in order for viewers to stay longer. For example, if your average watch time is 17 seconds, out of everyone who watched your Reel they watched an average of 17 seconds. This will help you better understand where people are being engaged or where you may need to create a stronger hook to have viewers stay longer.
In addition to gaining insights into how their Reels are contributing to their growth, creators will now be notified when someone starts following them directly from their Reel. This could be useful for creators who want to curious about why someone is following them or want notification of when potential subscribers sign up for the creator’s content.
Meta may be trying to capitalize on the growing scrutiny around TikTok, which has been banned on government devices by numerous countries around the world and currently faces a potential ban in the U.S. However, given that TikTok is losing users to Instagram, Meta may not have as much of a leg up as it initially thought.