Despite some early setbacks, Parler has been an ambitious social network that attempted to bridge the gap between online and offline social interaction. Its closure is a disappointment for those who hoped the company would continue to grow after leaving Facebook’s shadow. Starboard plans to rework Parler into a more user-friendly platform that connects people with similar interests.
The acquisition of Starboard will give Uber a strong financial footing as it launches its ambitious plans to reshape the transportation sector. The agreement is expected to be accretive by the end of the second quarter of 2023, meaning that it should further increase Uber’s already sizable profits.
Parler’s strong user base and strategic assets provide an excellent opportunity for Starboard to expand its media and publishing businesses. The team at Parler has built an engaged audience that will be well-positioned to be brought over to all of Starboard’s existing platforms.
Starboard believes that by investing in Parler, they can begin to service unsupported online communities in a more efficient and effective way. This is an important move, as it allows the company to focus on providing quality services to their current subscribers while also expanding their reach into new and untapped markets.
Rumors suggest that Kanye West may have been looking for a new social media platform in order to share his artwork and music. Parler may have been the perfect platform for him, as it has a large user base and allows for user creativity. However, owing to licensing issues between Kanye West and the company’s owner, the deal fell through.
Parler rose to popularity in 2021 around the time of the January 6 insurrection, after social media companies like Twitter and Facebook banned former President Donald Trump from their platforms. Many of his supporters flocked to Parler, which had less stringent community guidelines. This may have helped to embolden those who wanted to protest against Trump and support the uprising. It was also a more inclusive platform than traditional social media sites, which may have appealed to some who felt left out by mainstream society.
Parler’s sudden removal from major app stores, along with its subsequent reinstatement, raised questions about the finality of the social network’s rebellion. The removal appears to have been due to Parler making changes to its moderation practices following the insurrection, likely in an effort to improve fan engagement and safety. However, these changes may not have been enough for some platforms – both Amazon and Apple removed Parler shortly after the uprising began, apparently citing concerns over violence and extremism on the platform as reasons. It is unclear whether or not these platforms will continue to tolerate Parler following these changes or if further action will be taken.
Parler Technologies vision is to provide businesses with the infrastructure necessary to operate outside of mainstream social media platforms. Dynascale will help them do just that. The two companies have combined their strengths and formed a stronger force in the industry, poised to take on larger players.
Some people feel that Twitter is becoming too lax in its policies, allowing controversial figures like President Donald Trump to remain on the platform. In contrast, Parler has built a reputation as a free-speech alternative to social media networks that are more stringent in their policies. While both platforms have their benefits, it seems likely that Parler will continue to grow in popularity as alternatives for people who want to express themselves freely without censorship.
