One of the most common mistakes that data-driven startups make is assuming that they need to create numerous onboarding experiences for their users. In reality, a single experience can be enough to convert a potential user into a long-term customer.
Twitter has spent billions of dollars perfecting their onboarding flow for each and every user, ensuring that everyone who joins the platform feels comfortable and equipped to use it to its fullest potential. From providing helpful tips on how to use the site’s features, to automatically filling in your profile information for you, Twitter is thorough in ensuring that every newcomer feels welcome and ready to take advantage of all that the platform has to offer.
Following a few interesting people on Twitter can be very rewarding. The sites makes it easy to follow people who share similar interests, which can lead to valuable connections and insights. For example, I was recently able to connect with a consultant who works with a company I’m interested in, thanks to following them on Twitter. This type of personal engagement is why following popular people on the platform is such an important part of social media marketing.
One low-lift way to make onboarding unique is to collect data about the user’s current situation. This could include things like their job title, department, company size, or other individualized information. This data can then be used to create a personalized onboarding experience that reflects the user’s specific situation.
For example, if a new employee is starting their first day at a startup company, they might be asked to complete surveys about their previous jobs and experiences. The data would then be used to tailor Epiphany’s onboarding instructions specifically for new employees at this particular company. Alternatively, if a user signs up for an email course but has never created an online profile before, the onboarding experience could ask them to create a basic account profile before proceeding with the course content.
There are many ways that customized onboarding experiences can be made unique and interesting for each individual user. By gathering relevant data about the users currently using Epiphany, it becomes possibleto design personalized experiences that reflect their actual needs and interests.”
It all starts during acquisition
Without a personalized experience based on the answer to this question, startups cannot reach their full potential. Fintech exchanges ask for a customer’s “Experience Level” with cryptocurrency and they should also ask for the customer’s knowledge of cryptocurrencies as well as how familiar they are with blockchain technology. By understanding these questions, startups can create an engaging onboarding experience that will attract new customers and help them reach their full potential in the industry.
One such way we captured user data was through lead forms. We would collect information such as email addresses, desired product features, and other demographics so that we could create tailored onboarding emails and push notifications. This helped us to personalize the experience for each individual user, even if they didn’t sign up through our product or lead form.
If a user was a power trader, we would send emails on ETH staking, liquidity pools and more advanced cryptocurrency investment actions. These emails would give them information they need to make the most out of their trades, while also answering any questions they may have.
Users may be categorized into different types of users based on the type of data they input into the platform. For example, social media users are likely to be classified as ‘social media’ users, whereas website visitors would likely be classified as ‘web browser’ users. However, it is important to allow for flexibility in classification so that all users have an equal opportunity to maximise their experience on the platform.
There are several types of consumers that could be considered when designing a product. For instance, there are the people who use a product for its intended purpose, such as
If a user is not engaging with your product or service, you may need to focus on what we can change about the onboarding process in order to get them more engaged. One way to increase user engagement is by creating an interesting and engaging product or service. This can be done through ensuring that your onboarding process is enjoyable and relevant, as well as providing useful advice and guidance along the way.
- Personal attributes
- Past experiences
- Use cases
- Goals
In order to get a better understanding of what customer persona you’re acquiring, it’s important to ask a variety of questions that resonate with that individual. For instance, if you are targeting startup customers, some questions to ask might be related to their daily routines and how they currently acquire products or services. Additionally, you might want to inquire about how they feel about their current situation and what new possibilities they see for themselves in the future.
