BLKFAM Launches as the Only Black-Owned and Black-Focused Family Streaming Service
“Entertaining, educating, and celebrating Black American family-friendly content.”
Introducing BLKFAM, a new, ad-supported streaming service dedicated to providing Black Americans with access to a diverse library of content. With over 1,000 hours of new kid-friendly animation titles, sitcoms, reality shows, fitness and wellness series, news, and music-driven content, BLKFAM aims to cater to the entire family.
Award-winning actress and equity investor, Whoopi Goldberg, joins the BLKFAM team as the creative director. Along with this, the company has 10 new original live-action and animated series currently in development, set to be released throughout 2024.
BLKFAM recognizes itself as the first and only Black-owned and Black-focused family streaming service. The company’s mission is to represent and serve Black audiences who often feel misrepresented or underrepresented in mainstream media. Despite being the demographic that consumes the most TV, they face a lack of representation. According to Nielsen, Black audiences consume over 81 hours of media per week, and 80% of Black Americans use free over-the-top services, compared to 69% of all consumers, according to Horowitz Research.
“Catering to families who watch together, because representation matters.”
- BLKFAM is partnering with PlayWatch Kids and Candle Media’s ATTN to deliver educational shows such as “Kembe,” “Gabby Galactic and the Orbiteens,” and “12th Street.”
- Instead of the common “more is better” approach, BLKFAM is curating a collection of inclusive stories that spark discussion among its audience.
Larry Adams, former chief brand officer for HBO Max and founder of BLKFAM, shares his inspiration behind the service. “As a Black parent, when my kids and I would sit down to watch a movie or share a show, the options for families to watch together were mixed together with adult-oriented content. The content that was targeted to Black audiences was not necessarily created from the point of view of wholesome family co-viewing.” With his deep understanding of the streaming landscape and experience launching DirecTV Now in 2016, AT&T’s live TV streaming service, Adams saw a gap in co-viewing platforms and sought to fill it with BLKFAM.
“Catering to families who watch together, because representation matters.”
BLKFAM is now available on popular platforms such as Amazon Prime Video Channels, Amazon Fire TV, Apple TV, Roku, YouTube TV, Samsung Smart TVs, Vizio, LG, and iOS and Android devices.
