Introducing a new networking app, BeScene, that aims to revolutionize the way filmmakers and other creatives connect within the entertainment industry. Launching today, the app offers a Tinder-like experience to help build meaningful connections and break down barriers to entry in the competitive world of film and media.
In a sector known for its challenges, BeScene stands out among other specialized career sites like Staff Me Up, Backstage, Mandy, and ProductionHUB. While these platforms primarily serve experienced professionals, BeScene sets its sights on bridging the gap for low-budget, student, and up-and-coming filmmakers who may find it harder to form connections.
“Our goal is to democratize ‘breaking into the industry’ by providing access to those who wouldn’t normally have it,” explains founder and CEO George Armistead in an interview with TechCrunch. “In 2024, no one should be excluded from their dreams because they didn’t go to a fancy film school or live in LA or NYC. This app is something that can remove barriers to entry that have been strategically placed by old school Hollywood.”
The simplicity and familiarity of BeScene’s swipe right/swipe left mechanics bring a new level of ease to professional networking.
“The simplicity and familiarity allow each user to find what they need quickly and in a way that is meaningful: through real human connections,” says Armistead.
While BeScene’s concept may not be entirely unique, it offers a fresh take on the idea of using swipe mechanics in a professional setting. Similar attempts have been made in the past, such as Ripple, launched in 2018 by former Tinder executives, and even the popular dating app Bumble, which has a dedicated section for professional connections. BeScene’s focus on the film industry sets it apart from these other apps, with a user base that includes actors, actresses, animators, cinematographers, costume designers, directors, editors, producers, production assistants, script coordinators, writers, and more.
The app’s interface is designed to be user-friendly, with only three main features: an in-app messenger, a section to discover new connections, and a page to keep track of established networks. Users can filter potential connections by role, project type, location, and distance preference. Each user’s profile displays their photo, job title, and additional details such as their preferred project types, making it easier to find compatible matches.
BeScene also aims to create a more inclusive networking experience by not requiring users to have a career in film to join. This means that aspiring filmmakers can enter the industry through the app without needing to link an IMDb page or provide a resume or portfolio. While this may require extra research to vet individuals, BeScene’s focus on fostering real human connections ensures a more meaningful experience.
Users also have the option to report or block others if they feel someone violates BeScene’s terms, and the app’s team will review and potentially terminate the account if necessary.
As the app continues to develop, BeScene plans to add new features such as an explore page, a feed for posts, and the ability to create groups and communities. In-app purchases and other mobile app revenue streams are also in the works, and the company plans to expand its user base to include other careers in media, such as content creators, musicians, and sports players.
BeScene is available for free on iOS and Android devices in the U.S. and Canada, with plans to expand to other markets in the future. As of last week, there were over 7,200 people on the app’s waitlist, highlighting the demand for a more accessible networking platform in the film industry.
BeScene’s roots can be traced back to Armistead’s previous venture, ReelCall, which he co-founded with fellow University of Southern California alum Francesca Aiassa-Hernandez in 2021. The platform aimed to modernize the pre-production staff and casting process for films by using technology to save time and effort. Through this experience, Armistead identified a bigger problem within the industry – the need for all creatives to have the opportunity to build their networks. This, he believes, is a more sustainable approach to achieving consistent work and career growth than relying on traditional job boards.
While BeScene has not yet received external funding, the company was able to secure $250,000 from friends and family in 2022 and is currently exploring a pre-seed round to further develop the app.
