‘Enhancing Electric Vehicle Charging Infrastructure: The Continuous Progress of FLO’

The lack of charging infrastructure is a major barrier to entry for those looking to convert gas-powered vehicles to electric. Founded by Louis Tremblay, FLO is looking to build robust EV charging infrastructure that will create a reliable web for drivers to get to where they need to go. Since then, however, the company has raised more than $334.4 million and become Canada’s largest EV charging provider. “Hardware is important because it’s the infrastructure that lasts [and] software is to make a great experience,” said Tremblay. It seeks to keep chargers up-to-date and has a suite of charging software that provides valuable data to — and about — drivers.

The challenge of developing a widespread infrastructure for charging electric vehicles often deters those seeking to switch from gas-powered vehicles.

This conversion process is a crucial element in the ongoing battle against climate change, and fortunately, it’s becoming increasingly accessible. As of July 2023, there are over 160,000 charging stations installed throughout the United States, with numerous located in urban areas. One of the companies leading this effort is FLO, founded by Louis Tremblay. FLO is dedicated to creating a robust network of EV charging stations that will provide a reliable web of support for drivers on the go.

Tremblay took the time to speak with us at Found about his company and the process of building such advanced technology. “We haven’t simply placed dots on a map like many others have, but rather we have created a dependable network that drivers can always rely on. That is what I am most proud of.”

The Quebec-based company was established 15 years ago, and fundraising was much more difficult at the time due to the undefined market for EVs. However, FLO has since raised an impressive $334.4 million and has become Canada’s largest provider of EV charging solutions.

Collaborations with various stakeholders have also played a crucial role in FLO’s success. Tremblay explains, “I’ve learned that it’s crucial for our business to work with everyone. At some point, we need to establish a price for carbon.”

Currently, FLO is focused on product adoption, as the company is committed to its climate-forward mission. It develops both software and hardware products to maintain complete control over the user experience.

Tremblay emphasizes the importance of hardware as the foundation for long-lasting infrastructure, while software ensures an exceptional experience for users. “Hardware is important because it’s the infrastructure that truly lasts, while software is what creates a great user experience.”

FLO is also a vertically integrated company, allowing them to manufacture their own parts. They prioritize keeping their charging stations up-to-date and offer a suite of software solutions that provide valuable data for drivers and station owners. For example, station owners can access diagnostics, implement flexible billing, and receive data reports.

Interestingly, one of FLO’s first customers in the United States was New York City. During the interview with Found, Tremblay discussed the experience of working with the city and the importance of matching the aesthetics of each neighborhood. He also touched upon his leadership style and the creation of a competitive and supportive work culture.

“I am truly passionate about building a company that generates revenue, increases profitability, and experiences growth. But it’s also important to create an environment where work is fun, employees perform well together, and we genuinely care for each other.”

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Dylan Williams

Dylan Williams is a multimedia storyteller with a background in video production and graphic design. He has a knack for finding and sharing unique and visually striking stories from around the world.

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