On Tuesday, Apple finally unveiled their highly anticipated entry into the world of generative AI with Apple Intelligence. As previously rumored, the company has named this new feature Apple Intelligent, cleverly abbreviated as A.I. (get it?). With a focus on safety and personalized experiences, CEO Tim Cook announced the new feature at WWDC on Monday.
“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more,” said Cook.
“And of course, it has to be built with privacy from the ground up together. All of this goes beyond artificial intelligence. It’s personal intelligence, and it’s the next big step for Apple.”
Apple has made it clear that this feature will be an integral part of their various operating systems, including iOS, macOS, and their latest, VisionOS.
“It has to be powerful enough to help with the things that matter most to you,” Cook added. “It has to be intuitive and easy to use. It has to be deeply integrated into your product experiences.”
“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications and more and of course, it has to be built with privacy from the ground up. Together. All of this goes beyond artificial intelligence. it’s personal intelligence. and it’s the next big step for Apple.”
This new venture into personal intelligence is a major milestone for Apple, with a focus on understanding and catering to each individual user. With a strong emphasis on privacy and integration, Apple is setting a new standard for artificial intelligence. The future of technology is looking even brighter with Apple Intelligence leading the way.
