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“Elon Musk’s X: Tesla’s $200,000 Advertising Investment”

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We now know how much Tesla paid as it released its annual proxy statement on Wednesday morning, which includes a section on “related person transactions” the company has made. Tesla has also paid X around $50,000 in 2023 and $30,000 through February 2024 for “commercial, consulting and support agreements.” Likewise, X paid Tesla $1 million in 2023 and around $20,000 through February 2024 for the same unspecified work. Tesla paid Musk’s tunneling effort, The Boring Company, $200,000 in 2023 and $1 million through February 2024. “The Committee and its counsel are aware of the media narrative regarding Musk, Tesla, and its Board,” the committee writes in the proxy. “And the Committee’s work was conducted against a backdrop of unrelenting public interest in whether Tesla would reincorporate and in Musk’s compensation.

Removing the Creep Factor: Topsort’s Contribution to Subtle E-commerce Advertising

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The company raised $8 million in seed funding in 2022 to value the company at $110 million. Topsort develops retail media technology for small businesses to use auctions as a way to create effective advertising. When they start a campaign, customers can add items like sponsored listings, banner ads and video ads. They then control how the ads are shown, how to measure ad quality and relevance, and who can launch campaigns. Today, Topsort is used by marketplaces in 35 countries by the likes of Poshmark and Youtravel.me.