The creative team must employ AI technology in order to keep up with the competition. By analysing their creative assets and A/B testing, they can see what works best for them and adjust their tactics accordingly.
Alison analyses creative work and provides insights that help creative teams be more productive. Creative teams can use Alison’s data-driven briefs to feed into a generative AI production platform, like Midjourney, to generate new ideas and concepts.
According to the company, its platform will allow users to create “personalized content experiences” tailored to their individual needs and interests. The platform is said to provide a more personalized and engaging way of searching for and discovery new content.
Advertisers using Alison AI can see which creative elements had the biggest impact on their competitors’ creatives, helping them to improve the effectiveness of their own campaigns.
Advertising creatives have long been used to evoke certain emotions in viewers. However, with the advancement of artificial intelligence (AI), there is now a way for technology to help create advertisements that are even more successful and engaging. By analyzing creative elements such as text, sound, visuals, and sentiment, AI models can help minimize the need for human input and improve overall ad effectiveness.
Currently, AlisonAI is able to analyze 1 billion creative elements across all social platforms. This limits the amount of data that can be used for advertisement purposes, but it has also allowed AlisonAI to create algorithms that understand human behavior better than ever before. This allows companies to advertise to specific demographics more effectively and make products that are user-friendly for everyone.
Since starting her career as an online marketer, Alison has been able to build a successful and well-known marketing brand. She is particularly skilled at using social media platforms to drive traffic and awareness towards her clients’ products or services. Her skills have allowed her to successfully support major platforms such as YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok.
