Kiki World, a beauty startup launched last year, wants consumers to co-create products and co-own the company with the help of web3 technology.
Kiki co-founder Jana Bobosikova said she believes that being a loyal user of a brand in the Web 2.0 world could be a net negative experience.
Kiki is flipping that model by allowing its community members to vote on the features they want before the beauty products are made.
Although members’ product votes are recorded on Ethereum, Bobosikova said some participants don’t need to know they are taking action on blockchain.
But, as Simpson pointed out, Kiki has plans to eventually expand beyond the world of beauty.
It’s no surprise that after ten years, Parachute, the home lifestyle brand, stands as the dust settles from the direct-to-consumer boom.
Founded by Ariel Kaye in 2012, Parachute has developed a loyal customer base because of its high-quality bedding, towels, and robes.
Naturally, TechCrunch wanted to see what it has been like managing the DTC boom these past few years and brought Kaye onto our podcast Found to chat about it.
“From the moment we launched, we just kept hearing, ‘I’ve been waiting for a brand like this,” she told us.
She learned to manage logistics, hire a team, and find a network of other entrepreneurs who could support her during the highs and lows of — wait for it — being a solo founder.
“Brand anchors” to gated areas like reward programs are something that companies will expand upon in 2024, he said.
“I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast.
Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world.
The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported.
This never would have happened if not for web3.”The loyalty program has a five-tiered system with over 58,000 active participants at least on level one, Kaczynski said.
Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same.
The company announced the launch of AUX, its new in-house “music advisory agency” for brands.
While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections between brands and emerging artists for various campaigns benefitting both parties.
For Spotify, AUX represents another source of income, as well, as the company says brands can pay Spotify to leverage the new service.
“Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify, in a statement.
The future of bankrupt electric motorbike startup Cake is still uncertain, but the majority of its U.S. inventory is going to a guy in Florida.
Joyce says he didn’t buy any of the remaining Cake Kalk electric motorcycles, as those have been recalled for battery fire risk and steering column problems.
Buying the inventory gives him “six to 12” months of runway, which will give him time to finish negotiating with other companies to sell electric motorbikes.
Joyce is confident he can sell the Cake inventory after spending most of the last year honing in on a good sales and marketing strategy.
Joyce hopes to find enough success to build Emoto into a brand that becomes a one-stop-showroom for electric motorbikes, similar to some of the country’s biggest powersports dealers.
Clients using Deco.cx see, on average, a 5x increase in PageSpeed score and a 30% increase in conversion rates, Crespo said.
Deco.cx signed over 65 clients, including Brazilian retail brands Grupo Reserva, Osklen and Zee.Dog.
It also amassed a community of more than 2,400 web developers and 36 system integration partner agencies.
He also wants to grow the company by bringing on additional engineers so Deco.cx can go into new markets, particularly the United States.
“We want to be the first choice for the next 10 million web developers who don’t want to spend our time connecting pipes.”
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