Now, one of the companies building security tools for SMBs has raised a round of funding to expand its business, underscoring the demand in the market for better defenses.
It’s no longer selling directly to SMBs but is working with managed service providers that in turn sell and manage IT services for SMBs.
MSPs, it found, were the primary route to getting their product to get used by SMBs (meaning direct business was not taking off).
“Guardz has developed an impressive, holistic, and user-friendly cybersecurity and cyber insurance risk-assessment platform that is cleverly tailored to MSPs, who serve the often-overlooked long-tail small business market.
We are excited to lead this funding round and join the Guardz team on their journey to secure the digital world for those who today need it most.”
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