Ford

Talent from Rivian, Tesla, and Apple Flourishes in Ford’s Mysterious Low-Cost EV Initiative

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There has been a lot of recent chaos in the world of electric vehicles, and Ford has capitalized on it to build out its secretive low-cost EV team. It also hired around 10 employees from Lucid Motors, and a handful from Apple’s recently disbanded EV team known as Project Titan. The company declined to respond to specific questions about how it’s building out the team, which is known internally as Ford Advanced EV. It also noted that some of the work being done by Ford Advanced EV could be applied to other efforts across the company, not necessarily just to the low-cost EV project. “The Ford Advanced EV team is part of a global effort to build focused technology and product development teams local to the best talent centers.

“Legacy Automakers Must Embrace Startup Mentality: Ford Faces Yet Another Delay for New Electric Vehicles”

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Ford announced Thursday that it’s delaying the production of two electric vehicles, a next-generation EV pickup and a three-row EV SUV. Most recently, that startup mentality was on display with the Mustang Mach-E, Ford’s all-electric crossover. The result was a crossover that has helped Ford claim second place in U.S. EV sales for several quarters in a row. And don’t forget the original Ford assembly line, which while not a product, was definitely a product of entrepreneurial thinking. Ford has excelled at those tasks: The Mustang Mach-E and the F-150 Lightning are by most accounts not just excellent EVs, but excellent vehicles overall.

“Embarking on an Electric Expedition: Ford and Tesla Superchargers Unite”

Tesla Ford Charger
Less than a year ago, every automaker and EV charging company operating in the United States used the Combined Charging System (CCS). Six months later, Ford announced a deal to that would give owners of Ford EVs access to Tesla Superchargers. Within nine months every major automaker selling vehicles in the United States has agreed to the Tesla charging standard, with many committing to integrate the technology within their next-generation vehicles. Tesla owners have long enjoyed sole access to the network and newcomers may put pressure on an already popular charging network. Ford executives were quick to note in a briefing with reporters that not every Tesla Supercharger will be accessible to Ford owners.

Ford Slashes Prices on Electric Mustang Amid Decreased Demand for High-End EVs

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Ford is cutting prices of its all-electric 2023 Mustang Mach-E by has much as $8,100 as the automaker attempts to rid itself of inventory and compete with Tesla and its increasingly cheaper EVs. Total market share of new EV sales has grown, reaching nearly 8% in U.S. in 2023. Ford confirmed with TechCrunch the price cuts, which are only for model year 2023 Mustang Mach-E vehicles and range between $3,100 and $8,100. “The Mustang Mach-E is America’s No.2 EV SUV in 2023 and Ford is America’s No.2 EV brand,” Ford spokesperson Marty Günsberg wrote in an emailed statement. Tesla shipped a record number of electric vehicles in the fourth quarter, which helped it reach 1.81 million deliveries in 2023.

Geographic Navigation Powered by Google will Provide Live Battery Range Details for Electric Car Users, Beginning with Ford.

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Google announced Tuesday at CES 2024 a new feature for EV drivers that will track and display real-time battery information in Google Maps. The new Android Auto feature will rollout today on Ford Mustang Mach-E and F-150 Lightning. Google built-in adds Chrome, Weather ChannelGoogle also added new trip planning capabilities, the Chrome browser and the Weather Channel app to Google built-in. The company said that starting today drivers of vehicles with Google built-in can send the trip they’ve planned on their smartphone using Google Maps directly to their car. Cars with Google built-in will also get, starting today, PBS KIDS and Crunchyroll and the Weather Channel app.

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