This week in AI, Apple stole the spotlight.
At the company’s Worldwide Developers Conference (WWDC) in Cupertino, Apple unveiled Apple Intelligence, its long-awaited, ecosystem-wide push into generative AI.
The company promised Apple Intelligence is being built with safety at its core, along with highly personalized experiences.
Apple revealed in a blog post that it trains the AI models that power Apple Intelligence on a combination of licensed datasets and the public web.
Grab bagThis week marked the sixth anniversary of the release of GPT-1, the progenitor of GPT-4o, OpenAI’s latest flagship generative AI model.
It’s something Apple is striving to answer with its own take on the category, Apple Intelligence, which was officially unveiled this week at WWDC 2024.
Apple Intelligence is a more bespoke approach to generative AI, built specifically with the company’s different operating systems at their foundation.
It’s a very Apple approach in the sense that it prioritizes a frictionless user experience above all.
The operating systems also feature a feedback mechanism into which users can report issues with the generative AI system.
This should function the same with all external models Apple partners with, including Google Gemini.
Not only is Apple rebranding AI to “Apple Intelligence” for its purposes, but it’s also integrating the new AI features in iOS 18 in a more practical way.
Image Credits: ApplePresented in this way, some of the new Apple Intelligence features don’t even feel like AI, they just feel like smarter tools.
If you want to make your writing more concise or summarize an email, Apple Intelligence can help.
Outside of a few features — like Genmoji, which is just silly — Apple Intelligence feels boring and practical.
Apple Intelligence will launch in beta this fall.
Apple announced a deal with OpenAI to bring ChatGPT, OpenAI’s AI-powered chatbot experience, to a range of its devices.
Here’s a roundup of a few of the more noteworthy Apple AI announcements from WWDC 2024.
New SiriSiri got a makeover courtesy of Apple’s overarching generative AI push this year, called Apple Intelligence.
To take advantage of the new Siri, you’ll need an Apple device that supports Apple Intelligence — specifically the iPhone 15 Pro and devices with M1 or newer chips.
Apple Intelligence will have an understanding of who you’re chatting with, Apple says — so if you want to personalize the chat with a custom AI image, you can do so on the fly.
Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT.
But the biggest news came with the reveal of Apple Intelligence, the company’s big entrance into the competitive AI market.
You can watch watch the archive over on Apple’s events page, or you can watch the YouTube archive right here and via the embed below.
The latest reports have put a name to Apple’s AI efforts: Apple Intelligence, along with the caveat that not all recent Apple devices will be able to use the new system.
And you can bet that many of iOS 18’s AI features will make their way to macOS 15, as well.
An “Apple Intelligence” (AI)-powered feature coming in iOS 18 will allow iPhone users to create AI images of people they’re messaging with — a feature that works something like an AI-upgraded Bitmoji.
Image Credits: AppleFor example, Apple showed off making an AI Bitmoji of a friend celebrating their birthday with an image that included cake, balloons and flowers.
The Genmoji can be used as a sticker for reacting to messages with a Tapback or inline with your messages, Apple said.
Apple Intelligence will also suggest concepts related to your messages conversation, but all this takes place on the device, according to Apple.
Also at WWDC 2024, Apple announced updates to Siri and introduced macOS Sequoia.
Apple announced a ton of new AI features under the new Apple Intelligence moniker.
While the features are free to use, only a limited number of devices will get access to them.
These devices include on iPhone 15 Pro along with iPad and Mac with M1 or newer chips.
So older iPhones or iPhone 15 users won’t be able to use these abilities.
The new Apple Intellgience features include revamped Siri, writing features across the system, image generation capabilities, and genAI-powered emoji.
Apple Intelligence, Apple’s new generative AI offering, won’t only be a consumer-facing feature — developers will be able to take advantage of the latest technology too.
In its keynote address at Apple’s Worldwide Developer Conference on Monday, the company announced that developers would be able to integrate the experience powered by Apple Intelligence into their own apps.
For this, Apple demonstrated how an app like Bear Notes would automatically be able to allow users to rewrite, proofread and summarize their notes.
The App Intents framework, which allows for lightweight app-like interactions without the app being installed, will also gain access to Apple Intelligence.
Image Credits: AppleThese intents are defined and tested so they’re easier for developers to adopt, Apple claims.
Apple Tuesday unveiled Apple Intelligence, its long awaited, ecosystem-wide push into generative AI.
As earlier rumors suggested, the new feature is called Apple Intelligent (A.I., get it?).
The company promised the feature will be built with safety at its core, along with highly personalized experiences.
it’s personal intelligence.
and it’s the next big step for Apple.”
Apple is set to board the runaway locomotive that is generative AI at next week’s World Wide Developer Conference.
First there’s the name: Apple Intelligence.
Apple Intelligence will arrive as an opt-in beta, similar to developer-focused operating system updates the company releases after WWDC.
Apple Intelligence will initially be focused on bolstering existing applications.
it sounds like Apple’s big push into AI is less about flash and more about making its operating system more intuitive and user friendly.
