Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand.
At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center.
Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments.
That, of course, is where generative AI comes in, since it can speed up content creation dramatically.
The tools also continuously checks that anything a user creates in GenStudio is within a brand’s guidelines.
“Thoras essentially integrates alongside a cloud-based service and it consistently monitors the usage of that service,” company CEO Nilo Rahmani told TechCrunch.
They launched the company right after the first of the year and closed their pre-seed funding just a few weeks ago.
In terms of AI, the company currently uses more task-based machine learning than generative AI and large language models (LLMs).
“A lot of the problems that we’re facing are systemic issues, and there are a lot of numbers involved.
They see LLMs being more useful in troubleshooting after the fact at some point as they fill out the product.
In addition, Redis today announced that it has acquired storage engine Speedb (pronounced ‘speedy-bee’) to take it beyond the in-memory space.
Redis license changesIn some way, the licensing move is no surprise.
We’ve seen other open source companies like MongoDB, Elastic and Confluent make similar moves.
He is also quite aware that these new license mean Redis won’t be considered open source, at least according to the definition of the Open Source Institute.
Because of the BSD license, Redis wasn’t able to put its latest innovations into Redis Core, meaning it was missing features like search and query, for example.
Covariant is building ChatGPT for robots The UC Berkeley spinout says its new AI platform can help robots think more like peopleCovariant this week announced the launch of RFM-1 (Robotics Foundation Model 1).
“We at Covariant have already deployed lots of robots at warehouses with success.
“We do like a lot of the work that is happening in the more general purpose robot hardware space,” says Chen.
“ChatGPT for robots” isn’t a perfect analogy, but it’s a reasonable shorthand (especially in light of the founders’ connection to OpenAI).
Chen says the company expects the new RFM-1 platform will work with a “majority” of the hardware on which Covariant software is already deployed.
How many startups shut down last year compared to the year before?
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We also talked about:Just how many more companies shut down in 2023 compared to 2022 (spoiler alert, it was a lot!)
Rivian just surprise-announced an all-electric hatchback called the R3 — giving the company a big Apple-esque “one more thing” announcement at the event that was ostensibly supposed to be all about its new R2 SUV.
And it represents an entirely new market for Rivian to try and play in of smaller EVs — crucially, one that Tesla currently dominates.
While we knew Rivian was working on an “R3,” I’m not sure many people expected it to look quite like this.
Unfortunately, the company didn’t immediately share… any real details whatsoever about when the R3 will be available, or how much it will cost.
The R3 is a near-term fix for that, apparently, as Rivian’s stock price soared after the surprise reveal.
In 2021, the company says it used 214 million or so pounds of single-use plastic in its packaging.
Nonprofit ocean conservation firm Oceana, on the other hand, put that figure at approximately ~700 million pounds.
Take for example, its ongoing efforts to reduce package weights and replace plastics with paper products.
The first is a robot that is primarily deployed in recycling facilities to sort through different materials.
We’ve also received a pretty significant grant from the Michigan Department of Environment for further deployments of our technology.
Australian remote sensing startup Esper wants to capture hyperspectral imagery from space at a fraction of the price of its competitors.
Armed with just $1 million in pre-seed funding and assistance from the Australian government in their first mission, Esper is aiming to beat out its better-capitalized peers with lower-cost tech.
That’s what really separates us from all the other spectrometers and hyperspectral hardware that’s being put up there,” Esper CEO and co-founder Shoaib Iqbal said.
There’s a lot of software that really comes into play to make sure it works that way.
Esper is planning on launching a second demonstrator satellite with identical hardware later this spring with India’s ISRO.
Mill, a food waste startup, is releasing an entirely new design of its bin that grinds and dries scraps, turning it into compost-like grounds that can feed plants and chickens alike.
Now, the heating elements surround the entire bin and the fan blows hot air through the food waste as it’s being processed.
That program continues nationwide, and a standards body recently certified Mill’s feed product, which should help the startup speed adoption among interested farmers.
“We’ve actually closed the loop in Phoenix,” Rogers said.
Mill may have already diverted 1 million pounds of food waste from landfills (and the associated greenhouse gasses), but it’s not enough for him.
At the time, it looked like it would be more than $50 million; in the end it ended up a little lower.
This latest round brings the total raised by the company, which was founded about four years ago, to $64 million.
Photoroom plans to use the funding to hire more people and to continue investing in its R&D and infrastructure.
Other features it offers includes AI-generated backgrounds, scene expansions, AI-generated images, and a plethora of image editing tools.
“Photoroom’s generative AI capabilities are unparalleled, and we have no doubt that they will continue to lead the way in this rapidly evolving landscape.”
