shoppable

Unlocking the Power of AI: How CommentSold’s Live Selling Startup Creates Socially-Savvy Shoppable Clips

Commentsold
The “AI ClipHero” feature creates short clips from livestreamed selling events, which often last for hours. “Shoppable ‘explainer’ videos are the most powerful video commerce medium right now, with TikTok and Instagram becoming the primary way Gen Z discovers, learns about products and purchases products. However, creating shoppable videos [requires] significant production times,” CommentSold CEO Guatam Goswami told TechCrunch. AI-powered clipping software isn’t new, but not many companies have developed AI-powered tools specifically designed for live commerce. Since launching in 2017, CommentSold now helps over 7,000 small- and mid-sized businesses deliver live shopping and e-commerce experiences.

“Prime Video and Freevee: Immerse Yourself in the World of Shoppable Videos with Amazon Live”

Amazon Live Prime
Amazon is trying to keep live shopping relevant with the launch of an “Amazon Live” FAST (free ad-supported TV) channel on Prime Video and Freevee. Previously only available as a feature on desktop, mobile, and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content. Viewers can browse and buy the items influencers show off by using the Amazon Shopping app on their mobile device. Amazon Live launched in 2019 as a QVC-like shopping experience to help brands get their products discovered and for talent to interact with fans. According to the company, more than 1 billion customers in the U.S. and India streamed Amazon Live’s shoppable videos in 2023 alone.

YouTube Introduces Fresh Shopping Tools for Creators to Boost Product Promotions and Increase Profits

Youtube Ios App
YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more. The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to grow the size of its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year. YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through. By allowing users to connect their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.

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