Amazon is trying to keep live shopping relevant with the launch of an “Amazon Live” FAST (free ad-supported TV) channel on Prime Video and Freevee.
Previously only available as a feature on desktop, mobile, and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content.
Viewers can browse and buy the items influencers show off by using the Amazon Shopping app on their mobile device.
Amazon Live launched in 2019 as a QVC-like shopping experience to help brands get their products discovered and for talent to interact with fans.
According to the company, more than 1 billion customers in the U.S. and India streamed Amazon Live’s shoppable videos in 2023 alone.
YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more.
The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space.
TikTok is reportedly aiming to grow the size of its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year.
YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through.
By allowing users to connect their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.
EBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history.
The idea is to introduce how other fashion items may complement their current wardrobe.
“Shop the look” will appear to any eBay shopper who has viewed at least 10 fashion items over the past 180 days, the company notes.
Google last summer introduced a way for consumers to virtually try on clothes using a new AI shopping feature, for example.
“Shop the look” will initially be available on iOS in the U.S. and U.K., with support for Android coming later this year.
Google will let you swipe right or swipe left on clothes to get better fashion recommendationsGoogle is rolling out a new update that makes it easier for users to find personalized shopping results, the company announced on Wednesday.
The new feature lets users rate different products in order to get style recommendations when shopping for apparel, shoes and accessories.
After you have rated a selection of products, Google will display personalized results for you to parse through.
Google will remember your preferences, so if you ever search for men’s polo shirts again, you will see style recommendations based on what you liked in the past.
The company says people shop on Google more than a billion times a day and see more than 45 billion products in their results.
A new app from a startup called Cherry is aiming to transform the online shopping experience with its AI assistant that allows users to discover products across the internet using just a screenshot or image.
Cherry helps you find products that you’ve come across while scrolling through social media or have seen in real-life.
“My motivation for creating Cherry stemmed from a personal frustration with the time-consuming process of finding and comparing products online,” Kim told TechCrunch.
Plus, users can also share their search results with their friends or on social media.
“While Google Lens offers general image-based search capabilities, Cherry is specifically tailored for the shopping experience,” Kim said.
Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups.
Meanwhile, you wait for months for a good acquisition story, and then a ton of them come along all at once!
The company just bagged a cool $430 million, hitting a lofty $5 billion valuation and making the financial world do a double take.
A bit rich, if you ask yours truly, given everything else we know about Musk, but there you go.
The underachievers — the bottom 10% — get their own badge of shame, a digital dunce cap signaling to travelers to swipe left.
After years of copying and pasting shopping links into spreadsheets and taking screenshots of products to share with her friends and family, Kristine Locker finally decided to launch a social shopping platform (which she named after herself) that could take her endless tabs and organize them into a shareable, virtual wish list all in one place.
Locker recently closed on a $2.5 million round from Wonder Ventures at a $9 million valuation, the company announced today.
For instance, you get exclusive Locker merch if you refer 25 users to Locker.
At 500 users, you get $750 to purchase an outfit from your Locker collection, the startup’s founder explains.
Its average commission rate is around 12%, however, depending on how much exposure the brand wants, Locker raises the rate to as high as 25%.
E-commerce site Etsy today launched “Gift Mode,” a new AI-powered feature to match you with tailored gift ideas based on specific preferences.
Gift Mode is essentially an online quiz that asks about who you’re shopping for (sibling, parent, child), the occasion (birthday, anniversary, get well), and the recipient’s interests.
At launch, the feature has 15 interests to choose from, including crafting, fashion, sports, video games, pets, and more.
It then generates a series of gift guides inspired by your choices, pulling options from the over 100 million items listed on the platform.
Etsy hopes Gift Mode will relieve the stress that comes with selecting the perfect present.
Now, new data indicates that TikTok’s growth has started to slow, begging the question if the app’s move into e-commerce via TikTok Shop is to blame.
According to new data from market intelligence firm Sensor Tower, while TikTok’s growth remains positive, that growth is decelerating.
The change comes on the heels of TikTok’s launch of TikTok Shop in the U.S.
While TikTok users are adapting to their favorite social network turning into an online mall, TikTok’s Shop Seller app, which powers its e-commerce initiative, has grown.
However, users aren’t yet so upset with TikTok Shop as to abandon the app for Instagram Reels.
After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online.
With the personalized size recommendations, Amazon Fashion used AI to develop a deep learning algorithm that will help customers find their best-fitting size across a variety of styles.
This system works by considering the size relationship between brands’ size systems, the product’s reviews, and the customer’s own fit preferences.
With a Fit Insights Tool from Amazon Fashion, sellers are provided with an understanding of customer’s fit needs so they can improve how they communicate sizing to customers — e.g.
Beyond the customer review highlights, Amazon also debuted generative AI tools to help sellers write their product descriptions and enhance their product images.
