After adding 15 hours of free audiobooks listening to its subscription plan late last year, Spotify today is introducing a $9.99 per month option that will allow its free users to also access its audiobooks collection.
With the addition, free Spotify users will able to continue to stream music and podcasts via its ad-supported service, but pay to listen to audiobooks without having to buy a Spotify subscription.
However, the move could allow Spotify to upsell audiobooks to customers who aren’t as interested in its music service, or who regularly use another app for that.
15 hours is fairly generous, as it often encompasses more listening time than one audiobook alone, if not two shorter books.
The company today also offered an update on the interest that free users have for audiobooks, noting that since launching audiobooks for its Premium subscribers, it’s seen a 45% increase in free users searching for and interacting with audiobook content each day.
Spotify is rolling out a new feature called Song Psychic that will allow its customers to ask Spotify questions and get answers in the form of music.
The addition builds on the success of Spotify’s personalized, year-end review called Wrapped, which offers clever ways of turning Spotify’s music data into insights designed for social sharing.
But in the case of Song Psychic, the goal is not to look back and your listening history, but to leverage Spotify’s understanding of music and song titles to answer a range of personal questions — like those you might ask a psychic or Magic 8-Ball just for fun.
Just as a Magic 8-Ball sometimes refuses to answer a question with its “Ask Again Later” response, Spotify’s Song Psychic may respond with an answer of its own, like “Why?” instead of directly responding.
Song Psychic is available to Spotify’s free and Premium subscribers in 64 markets and in 21 languages, the company says.
This week, the Financial Times reported the EC will issue its first-ever fine against the tech giant for allegedly breaking EU law over competition in the streaming music market.
It reads:We’re happy to support the success of all developers — including Spotify, which is the largest music streaming app in the world.
In the case of the EU complaint, the concern is that Apple’s App Store distorts completion in the music streaming market.
“There are other rivals to Apple Music — there are Deezer, there are Soundcloud.
A rep for the EC declined to comment on news related to Spotify’s complaint or any pending fines.
Facebook, Instagram, Snap, YouTube, and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same.
The company announced the launch of AUX, its new in-house “music advisory agency” for brands.
While not necessarily a creator marketplace, the program has a similar aim — it will facilitate connections between brands and emerging artists for various campaigns benefitting both parties.
For Spotify, AUX represents another source of income, as well, as the company says brands can pay Spotify to leverage the new service.
“Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans,” said Jeremy Erlich, VP, Head of Music Content at Spotify, in a statement.
TikTok launches its ‘Add to Music app’ feature available in over 160 countriesTikTok announced today that it is launching its “Add to Music app” feature, which lets users add a song playing on a clip to services like Apple Music and Spotify, in 163 new countries.
The function lets users add the song to Apple Music, Amazon Music, and Spotify depending on the availability in the region.
They can tap on the button and select the music service of their choice the first time.
Last year, ByteDance launched its music service TikTok Music in Australia, Brazil, Mexico, Singapore, and Indonesia.
The company added it is is working on making the Add to Music App feature available to TikTok Music users soon.
On Friday, the streaming music company issued its response to Apple’s new DMA rules, calling the new fees imposed on developers “extortion” and Apple’s compliance plan “a complete and total farce,” that demonstrated the tech giant believes that the rules don’t apply to them.
It will also charge a 3% payment processing fee when developers use Apple’s in-app payments instead of their own.
Apple’s App Store will maintain its power, Ek believes.
Plus, because of the increased fees, Spotify doesn’t even have a choice, Ek explains — it’s forced to stick with the current system.
“With our EU Apple install base in the 100 million range, this new tax on downloads and updates could skyrocket our customer acquisition costs, potentially increasing them tenfold.
The new rules prevent “anti-steering” practices, whereby the platform owner — in this case Apple — prevents app developers from informing their users about alternative payment or subscription options.
And the DMA also has provisions for preventing gatekeepers from requiring developers to use their own payment services.
“For years, even in our own app, Apple had these rules where we couldn’t tell you about offers, how much something costs, or even where or how to buy it.
The DMA means that we’ll finally be able to share details about deals, promotions, and better-value payment options in the EU,” Spotify said in a blog post.
One where you can see all subscription pricing, promotions or deals, and even make purchases, all seamlessly within the app.
That’s up to your Spotify Daylist, an algorithmically-generated playlist inspired by your listening habits, which changes several times per day.
With the sudden uptick in posts about Spotify’s Daylists, you’d think that the feature only just came out, but it actually launched in September.
The Instagram template positions Daylists as a new, more specific form of astrology, which is apt, because astrology and Daylists have the same appeal.
Spotify’s hyper-personalized, algorithmic features — from Spotify Wrapped to Daylists — are capitalizing on this same impulse.
And yet, time and time again, Spotify’s corporate leadership proves that it’s not in it for the love of music, nor podcasts.
The European Parliament is calling for new rules to bring more fairness and transparency to music-streaming across the bloc, including proposals for a new bill to force streaming platforms to open up their recommendation algorithms.
The bill would also require Spotify et al to make it clear where a song has been generated by artificial intelligence (AI).
While final details are far from set in stone, this might eventually include setting quotas to showcase a certain amount of work from European artists.
However, the company performed a 180-degree turn when the government gave assurances that music-streaming platforms wouldn’t be expected to cover extra costs resulting from the law.
In response, Spotify vowed to cut back its investment in the French market, starting with pulling support for two music festivals.
Spotify is pulling support for two music festivals in protest against a controversial new tax directed at music-streaming platforms operating in France, and threatened more action will follow in the coming months.
While all the major music-streaming platforms have come together in opposition to the new law, including Apple, Google’s YouTube, and local player Deezer, Spotify has been the most vocal.
In the wake of the announcement last week, Spotify said that the move was a “real blow to innovation,” and that it was evaluating its next moves.
The company later pulled a 180-degree turn when the government gave assurances that music-streaming platforms wouldn’t be expected to cover any extra costs resulting from the law.
“Spotify will have the means to absorb this tax, but Spotify will disinvest in France and will invest in other markets,” Monin said in an interview with FranceInfo last week.
