Meta announced that it’s adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools. This expansion follows TikTok’s move into YouTube’s territory with videos that can be up to 10 minutes in length, instead of just three. It’s unclear whether this move by Meta is an attempt to compete with TikTok or simply follow their lead. Either way, Facebook users will now have more options when it comes to how long their videos will be.
Instagram is continuing to roll out new features aimed at helping users create more engaging videos. last year, the company introduced a new templates feature that let users create Reels with trending templates. This week, Instagram announced that it is expanding this feature to its Instagram Reels product. With this update, users can now create new Reels using the same structure as one they just watched. This is a helpful tool for those who want to remix or re-enact popular videos.
The world of social media has given people an outlet to share their thoughts with the entire world, no matter what size or shape that person may
Facebook Reels is expanding its video editing features with Grooves, which automatically aligns and syncs the motion in your video to the beat of your favorite song. This will let users create motion-based entertainment clips that look and feel like they were filmed with a handheld device. Meta Labs, the company behind Grooves, also offers visualbeat technology that synchronizes videos to sounds, letting users create music videos or lip-syncing compilations easily. With Facebook Reels’ new features and Meta’s visualbeat technology, users can now create something truly unique and custom for their social media feeds.
It seems that Facebook is trying to replicate some of the features that have been popular on Instagram, such as adding more dimension to posts with Reels. This could be a strategic move by Facebook in order to keep users engaged with their platform.
Meta’s strategy of fielding Reels as a standalone app alongside its main Instagram platform, while also partnering with Facebook, appears to be working. In the three months since its launch, Reels has surpassed TikTok in terms of daily active users on both platforms. It seems that while Meta’s primary aim was to directly combat TikTok, the addition of Facebook allowed for a more powerful counteroffensive against the dominant app in the market.
Meta says that its fast-growing format, Reels, continues to grow quickly and that creators are finding success in sharing their content on the platform. New features will be released to make it easier for creators to get discovered and shared, leading to even more growth for Reels in the future.
