Helbiz Rebrand to Micromobility.com Causes Stock Tumble from Reverse Split

The rebranding of Helbiz to Micromobility.com Inc. reflects the company’s focus on offering retail, rentals, shared micromobility and *checks notes* sports streaming services. With this new positioning, the company is looking to challenge industry leaders such as Uber and Lyft by catering directly to consumers’ needs.

In a move meant to broaden its presence beyond mobile devices, US-based electric scooter company, Swyft, has rebranded itself as eScoot. The announcement was made today alongside the launch of a new brick-and-mortar retail business, which will include the setting up of physical stores across the U.S., starting with its first store in SoHo, New York City in the next 60 days. There’s also an e-commerce site available today, featuring a small selection of e-scooters and e-bikes as well as helmets and water bottles. The rebranding is part of an effort by Swyft to shift away from its reliance on smartphones and focus on empowering people with convenient transportation options that don’t rely on fossil fuels.

Shares of Helbiz dropped as much as 20% in after hours trading after Micromobility.com announced that it was changing its name to MCOM and issuing warrants under the new ticker symbol. The move comes after a dispute between the two companies over who owns the rights to use the micromobility trademark. While Micromobility retains exclusive ownership of the trademark in Europe, Helbiz has claimed exclusive rights to it in Asia.

Developers of the Micromobility.com bus service hope to open a brick-and-mortar store in the near future, but they have admitted that they don’t have enough cash on hand to cover even one purchase. The company has filed for Chapter 11 bankruptcy protection and expects to be back in compliance with Nasdaq Stock Market requirements by late this year.

It’s no secret that physical stores are being relegated to the history books. According to Shopify, eCommerce has overtaken physical retail sales in the United States. As a result, many entrepreneurs are searching for ways to fund their own stores without relying on outside investors.

One way to do this is through crowdfunded merchandise sales. Sites like Kickstarter and Indiegogo have become popular platforms for entrepreneurs seeking funding for their projects. These sites allow people to donate money towards projects they believe in, and often receive rewards in return (such as exclusive access to products or offers from the business).

Even if your venture doesn’t qualify as a Kickstarter or Indiegogo campaign (i.e., it’s not an invention), there are other ways you can raise money from individuals and businesses alike. For example, you could set up a

Apple’s CEO, Tim Cook, has spoken about how Apple is investing in sustainable technologies and plans to make their products more environmentally friendly. He mentioned that this includes electric cars and bicycles.

It will be interesting to see what kind of electric bikes and cars Apple produces in the future as they continue to invest in these sustainable technologies.

The Wheels One is a seated scooter-style e-bike that Micromobility.com says is “like a Segway but with pedals” and comes with a range of features, such as front and rear lights, an LCD screen for displaying rider input, Bluetooth connectivity for helmet or phone control, and even an air pump to help keep the tires inflated. Comparatively, the Noko Urban e-bike costs about three times more than the Wheels One but does not seem to include all of the same features – including front and rear lights – nor does it have Bluetooth connectivity or an air pump. It does have similar dimensions to a standard bike lane and can be ridden on cobblestones or grassy areas, making it perhaps better suited for smaller cities than the Wheels One.

Since Helbiz acquired Wheels Labs and MiniMoto, it has been positioning itself as a consolidator in the micromobility market. While this strategy may help increase its revenue, it is unclear how successful Helbiz will be in completing future M&A transactions.

According to the company, shared micromobility services will continue to be offered across its three brands – Helbiz, Wheels and MiniMoto. This announcement comes as Wheel’s shares surge in value following its acquisition by Uber Technologies. The company is hoping that by offering a variety of services under one brand name it will be easier for consumers to find what they are looking for and make the switch over from their current mode of transportation.

One reason the reverse stock split is being done by Micromobility.com is to make their stock more affordable for potential investors, which will hopefully draw in more people who are interested in this company. This may be a good move on their part, as they have been struggling to compete with larger companies that have a lot of financial backing.

After the Nasdaq issued a delisting warning, Helbiz announced that it had sold all of its shares and would no longer be a publicly-traded company. The decision to sell out caused the stock price to plummet, as investors were anxious about whether or not the company would be able to stay afloat without public support.

The reverse stock split will be implemented in order to conserve the company’s resources and make it more accessible to potential investors. This move is likely popular with shareholders, many of whom may feel that the stock has been undervalued relative to its potential.

One important change from the previous shareholders meeting is that Micromobility.com will round down fractional shares to whole shares . This adjustment affects each shareholder’s percentage ownership interest and proportional voting power, with the exception of a few minor changes and adjustments.

Palella has long been a controversial figure in the restaurant industry. The dual class structure of its common stock, which concentrates voting power with Palella, limits an investor’s ability to influence the outcome of important transactions like a change in control. As a result, Palella holds about 60% of the voting power of the company’s capital stock and thus has control over things like the election of directors and any merger or consolidation.