All of the top vendors have been exploring methods to leverage AI in aiding customers to produce unique content. At the Google Cloud Next customer conference in Las Vegas on Tuesday, Google introduced a revolutionary video creation tool called Google Vids, which operates with the power of AI. This tool will join the Google Workspace productivity suite when it is released.
“I want to share something truly innovative. At Google Cloud Next, we are unveiling Google Vids, an AI-driven, cutting-edge video creation app for work,” said Aparna Pappu, Vice President and General Manager of Google Workspace, while introducing the tool.
The concept behind Google Vids is to offer a video creation platform alongside other tools in the Workspace suite, such as Docs and Sheets. This provides users with the ability to collaborate and create videos directly in their browser, similar to the process for documents. Pappu explained, “This is an all-in-one video editing, writing, and production assistant. We help transform your existing assets – be it marketing material, images, or any other files in your drive – into an engaging video.”
Similar to other Google Workspace tools, the video creation features allow for real-time collaboration with colleagues. Pappu stated, “There is no need to continuously email files back and forth. You and your team can concurrently work on the video with the same access controls and security measures that we provide for all of Workspace.”
Google Vids offers a range of video creation possibilities, including product pitches, training content, and celebratory team videos. Like most AI-powered tools, it begins with a prompt. Users can input a description of their desired video, and then access files from their Google Drive or utilize stock content provided by Google. From there, the AI takes over and generates a storyboarding of the video based on the user’s ideas.
Users can also rearrange different elements of the video, add transitions, choose a template, and insert an audio track. This track can either be recorded by the user or a preset voice can read a script written by the user. Once satisfied, the user can generate the final video. Throughout the entire process, colleagues can leave comments or make changes, much like in any other Google Workspace tool.
Currently, Google Vids is only available to a limited group of testers. However, in June, it will expand to additional testers through Google Labs and will eventually be accessible for customers with a Gemini for Workspace subscription.
