LinkedIn

LinkedIn Utilizes AI to Streamline the Job Search Process

Job Seeker Experience
“We’ve been building with AI since 2007,” its head of product, Tomer Cohen, said in an interview with TechCrunch this week. Below is a run-down of some of the new features:Job searches and job applications: We’re getting a new way to search for jobs using conversational prompts. You can be sure that LinkedIn is pushing its search algorithms to tap into the interest, but it’s also boosting its content with AI in another way. The third big area LinkedIn is leaning heavily on AI is search. Alongside all this, LinkedIn is expanding availability of Recruiter 2024, adding more tools for marketers, and introducing enhanced, premium company pages for small businesses.

LinkedIn to Restrict Targeted Advertising in EU Due to Complaint Regarding Use of Sensitive Data

Gettyimages 2150483457 E1717774844734
LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups. In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race, political allegiances, or sexual orientation. While LinkedIn maintained that it complied with the DSA, the company has now removed the ability for advertisers to “create an advertising audience” in Europe using LinkedIn Group membership data. “We made this change to prevent any misconception that ads to European members could be indirectly targeted based on special categories of data or related profiling categories,” Corrigan wrote on LinkedIn today. LinkedIn will still allow targeted advertising, just not using data garnered from LinkedIn groups.

Exploring the Impact of AI and Marketing Tools on Audience Growth: LinkedIn’s Premium Company Pages Testing

Linkedin Getty
LinkedIn quietly started to post information describing its new Premium Company Page six days ago. Pricing for premium company pages is not immediately disclosed, but it appears admins of pages that are eligible for it can see it. The Premium Company Page subscription in some ways will look very familiar, in that it taps into well-known LinkedIn mechanics. Testimonials, which LinkedIn has really promoted as a feature on profile pages for individuals, also get a push here: admins can display these prominently at the top of their premium pages. Last but not least, with LinkedIn big on verification lately, and here too a Page can get a golden badge with a premium subscription.

Hinge Health Cuts 10% of Staff as Virtual Physical Therapy Market Shifts

Hingehealth Cv Lunge
Hinge Health, a nine-year-old company that offers a digital solution to treat chronic musculoskeletal (MSK) conditions, cut approximately 10% of its workforce on Thursday, TechCrunch has exclusively learned. The company said people who were laid off worked across various functions; according to employees posting on LinkedIn, some were engineers. Before the layoffs, Hinge had more than 1,700 employees, according to a LinkedIn estimate. The company has raised a total of $828 million, according to PitchBook data. The company’s main competitor is General Catalyst and Khosla Ventures-backed Sword Health, which was last valued at $2 billion in November 2021.

“Unleashing the Power of AI: Indeed’s Innovative Work Experience Writer and Multi-Resume Support”

Profile
Hiring portal Indeed has redesigned the profile page for users, allowing individuals to use an AI-powered writer to fill up work experience and also added support for multiple resumes. The company has also launched a set of smart sourcing suites for recruiters with features like AI-powered candidate summaries and custom messages. The new AI-powered work experience writer helps people form better descriptions of different projects. The job seeking portal already had a toggle to make a user’s profile visible to recruiters. Indeed is also adding AI-powered smart messaging and automated interview scheduling.

Fine-tuning the User Demographic of LinkedIn: Strategizing for Those Straddling Between TikTok and the Older Twitter

Gettyimages 1875376085 E1711624734190
Two weeks ago, TechCrunch broke the news that LinkedIn was getting into games, helping users “deepen relationships” through puzzle-based interactions. And on Wednesday, TechCrunch reported that the Microsoft-owned social network was experimenting with short-form videos. It’s as if LinkedIn is targeting a whole new “type” of user — one caught in limbo somewhere between two other well-known social networks. And LinkedIn shouldn’t try to be Twitter or TikTok — it’s aimed at an entirely different audience. And now with games and short-form videos in the mix, LinkedIn wants even more of the action.

LinkedIn to Introduce a TikTok-Inspired Video Feed on its App

Gettyimages 1244671434
LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix. Null posted a short demo on LinkedIn showcasing the new feed, which lives in the app’s navigation bar in a new “Video” tab. LinkedIn’s new feed would give creators a new place to share their video content and potentially reach more viewers. It’s possible that LinkedIn may also monetize the feed at some point in the future to entice creators to post their video content on the app.

Bolt’s One-Click Checkout Company Announces Departure of CEO Maju Kuruvilla

Headshot Maju Kuruvilla Ceo Of Bolt 1
Maju Kuruvilla is no longer CEO of one-click checkout company Bolt. Kuruvilla didn’t have much to say about the change but did confirm it both on LinkedIn and X, by posting, simply “One-Click Checkedout from @bolt! Kuruvilla, the former Amazon executive, took over as CEO in January 2022 after founder Ryan Breslow stepped down. That is when Bolt was seeking a $355 million Series E round that valued the company at $11 billion. More recently, Bolt signed a deal with Checkout in which Bolt became Checkout.com’s “exclusive one-click checkout provider” and Checkout.com becoming “Bolt’s preferred payment partner.”Want more fintech news in your inbox?

“LinkedIn Craves a Taste of Wordle’s Triumph”

Linkedin Clubhouse Wave
Hello, and welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our Monday show, in which we take a look back at the weekend and what’s ahead in the week. We’re coming to the end of earnings season, which means that there are just a few weeks left in the first quarter. With spring in the air, here’s what we got into this morning:

“LinkedIn Seeks to Integrate Gaming into its Platform”

Linkedin China E1547032000499
LinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network and pick up knowledge for professional purposes, and for recruitment — a business that now has more than 900 million users. Now, to boost the time people are spending on the platform, the company is breaking into a totally new area: gaming. App researchers have started to find code that points to the work LinkedIn is doing. The LinkedIn spokesperson declined to say how and if Microsoft is involved in the gaming project at LinkedIn. Facebook, the world’s biggest social network, has been a major driver of social gaming over the years.