The Marketing War: Who Will Claim Victory?
Postscript is up against Attentive in the mobile messaging market, and the two rivals have taken to Twitter to publicize their battle. Attentive sent Postscript a cease-and-desist letter, which sparked…
marketing
Imitation is the Key for Early-Stage Growth Marketing Success
Instagram has copied some of the features that Snapchat and TikTok have pioneered in order to stay ahead of the competition. In addition to Stories and Reels, Instagram has added…
Geniee Grows with Acquisition of Zelto in $70M Deal
TechCrunch is a website known for covering the latest in technology, and it seems their reporters are always on the lookout for new startup successes. In just one day, they’ve…
Startup Founders Gain a Vital Partner in this VC Firm Dedicated to Feeding Marketing Needs
Given her impressive background in marketing, it is no surprise that Emily Kramer is highly respected within the industry. Her ability to think outside the box and her strategic skills…
Organic Marketing Not Enough to Scale Your Startup: Start Thinking Outside of the Box
Word of mouth and other ‘free’ marketing channels often don’t scale well Many startups don’t realize that they need to scale quickly in order to succeed. While systematic growth is…
Lavender Reinvents Email Marketing with AI-Powered Engine, Secures $13.2M in Funding
Three years later, Sorter is a thriving company, with Allred and Ballance as two of its most prominent employees. Sorter is used by companies of all sizes to improve their…
The Impact of 2021s Repercussions: How Email Marketing Can Help in a Global VC Slowdown.
Some people believe that semantic satiation can be a result of overuse of the same word or phrase. This occurs when a word or phrase begins to lose its original…
Launching Your Email Marketing Initiative: A Step-by-Step Guide
Growth marketing is a strategy that acknowledges that customers are the lifeblood of a business. A company must constantly find new ways to engage with its customers in order to…
