Reels

Experimenting with AI Search Functionality: Meta Trials on Instagram

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Apart from testing Meta AI chatbot with users in countries like India on WhatsApp, the company is also experimenting with putting Meta AI in the Instagram search bar for both chat with AI and content discovery. The search query in the search bar leads you to a conversation in DM with Meta AI, where you can ask questions or use one of the pre-loaded prompts. Separately, a few users TechCrunch talked to were able to ask Meta AI to search for Reels suggestions. Meta confirmed its Meta AI experiment on Instagram with TechCrunch. You can find a ton of posts about the quality of Instagram search.

Sneak Peek: ‘Blend’ by Instagram – An Exciting New Way to Share Reels with Your Bestie!

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Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. According to a screenshot posted on X by Paluzzi, a Blend would include “Reels recommendations based on Reels you’ve shared with each other and your Reels interests.”In other words, if you invited a friend to a “Blend,” Instagram would generate a personalized feed of Reels that it believes the two of you would be interested in. #Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests 👀 ℹ️ Private between the two of you. Since people already send each other Reels via DMs, Instagram would now be using that data to proactively recommend and display Reels that it believes a pair of users would enjoy. If released, Blend would give Instagram Reels users access to a fun and collaborative feature that isn’t available on its rival platform, TikTok.

“Revolve your Reels: Instagram’s Upcoming Feature to Allow Others to Add a ‘Spin’ to Your Content”

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Instagram is working on a feature that would allow you to let others put a ‘Spin’ on your ReelInstagram is working on a “Spins” feature for Reels, its short-form video TikTok clone, the company confirmed to TechCrunch. The feature, which was first spotted by reverse engineer Alessandro Paluzzi, would allow other users to swap out the text or audio in your Reels. The feature could be used as a way for users to start trends by creating templates that other people can then put their own creative spin on. #Instagram keeps working on “Spins” for #Reels 👀 ℹ️ Allow people to swap out text or audio in your Reel. If released, the new feature would give Reels users and viewers access to a functionality that isn’t available on TikTok.

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