YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best.
When creators publish a new video (or update an existing video), they can test up to three thumbnails, which will be shown “evenly” across viewers, the company explained in a post.
YouTube encourages testing thumbnails with distinct differences, such as variations in layout compositions, backgrounds, and text overlays, to ensure a comprehensive test.
Creators can test thumbnails on a variety of content, including regular videos, podcast episodes, archived livestreams, and public long-form content.
Over the coming weeks, Thumbnail Test & Compare will become available in YouTube Studio on desktop to all creators with access to advanced features.
When you’re looking for a startup idea that could slow climate change, you might become an expert at home energy assessments.
Instead, the startup has put together a small team of engineers to create its own AI model specialized in home energy assessments using machine learning.
The company uses open data, such as satellite images, as well as its own training data set with millions of photos and energy assessments.
In the company’s first tests, its home energy assessments have been accurate within 5% of old-fashioned assessments.
The startup has now raised €4.7 million ($5.1 million at today’s exchange rate) with Racine² leading the round and a non-dilutive investment from Bpifrance.
Ms. Rachel isn’t a household name, but if you spend a lot of time with toddlers, she might as well be a rockstar.
Ms. Rachel – a music teacher named Rachel Accurso – decided to use her platform for good.
And for a full-time content creator and graduate student in early childhood education, that’s not much time to record 500 personalized videos.
However, Cameo was aware of Ms. Rachel’s highly popular fundraiser, since Cameo posted about it on X.
Given that Ms Rachel intended to fulfill her Cameo requests, it’s unclear why Cameo didn’t grant her additional time to do so in the first place, rather than refunding buyers.
Newsletter platform Substack is introducing the ability for writers to send videos to their subscribers via Chat, its direct messaging feature, the company announced on Wednesday.
The rollout of video in Chat comes two months after the newsletter platform brought videos to Notes, its X/Twitter copycat that lets users share short-form content.
To share a video in Substack Chat, writers can open a new chat and click on the plus icon in the bottom left corner.
Substack also provides the option to add a caption, put the video behind a paywall, as well as email subscribers about the video.
Additionally, writers who allow subscribers to start their own chat threads will now also be able to share their own videos.
The “AI ClipHero” feature creates short clips from livestreamed selling events, which often last for hours.
“Shoppable ‘explainer’ videos are the most powerful video commerce medium right now, with TikTok and Instagram becoming the primary way Gen Z discovers, learns about products and purchases products.
However, creating shoppable videos [requires] significant production times,” CommentSold CEO Guatam Goswami told TechCrunch.
AI-powered clipping software isn’t new, but not many companies have developed AI-powered tools specifically designed for live commerce.
Since launching in 2017, CommentSold now helps over 7,000 small- and mid-sized businesses deliver live shopping and e-commerce experiences.
Substack is adding new capabilities to its Twitter-like Notes feature that bring it more in-line with the social network now known as X.
The company announced on Tuesday that users can now post videos directly to Notes in the Substack app and on the web.
Notes let users share posts, quotes, comments, images, links and ideas in a Tweet-like format, The short-form content is displayed in a dedicated Twitter-like feed.
Starting today, users can post videos directly to Notes by recording a video or selecting one from their phone’s camera roll or their desktop.
In its blog post, Substack explains that Notes is especially valuable for users who don’t have large pre-existing audiences.
Tiktok said today that it has partnered with ticketing company AXS to sell tickets for events worldwide.
Users in these regions can tap on the events highlighted in videos or on artists’ profiles to buy tickets through AXS.
TikTok had signed a similar deal with Ticketmaster for U.S.-based events in 2022, and expanded the partnership in 2023 to sell tickets in 20 more countries.
The short-video platform said it will let certified artists promote their live events by adding AXS event links to their videos, and sell tickets via an in-app ticketing feature.
Last October, TikTok onboarded Tickets.com as a partner to sell passes for its first live music event.
YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more.
The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space.
TikTok is reportedly aiming to grow the size of its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year.
YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through.
By allowing users to connect their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.
On Tuesday at the Google Cloud Next customer conference in Las Vegas, Google introduced a new AI-fueled video creation tool called Google Vids.
At Google Cloud Next, we’re unveiling Google Vids, a brand new, AI-powered video creation app for work,” Aparna Pappu, VP & GM at Google Workspace said, introducing the tool.
Examples of the kinds of videos people are creating with Google Vids include product pitches, training content or celebratory team videos.
Like most generative AI tooling, Google Vids starts with a prompt.
Along the way colleagues can comment or make changes, just as with any Google Workspace tool.
Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes.
With this launch, Uber Eats now joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat, and Netflix to name a few.
The new Uber Eats short-form videos are visible in carousels placed across the app, including the homescreen.
Verma also shared that in order to further support merchants, the company has revamped its Uber Eats Manager software and added personalized growth recommendations.
Uber Eats announced today that it now has more than one million merchants around the world on its platform, across 11,000 cities in six continents.
