Dick’s Sporting Goods is a well-known sporting goods retailer and Moosejaw is an up and coming e-commerce outdoor retailer. The two companies have been working together to develop e-commerce offerings that are complementary to each other. With the acquisition of Moosejaw, Walmart will gain access to a wider range of apparel options for its customers.
Moosejaw has long been known as a provider of high-quality gear for hikers, kayakers, campers, and other outdoors enthusiasts. The acquisition by Walmart will allow the store to reach even more customers with its expansive selection of items related to the outdoors.
Like many other independent outdoor retailers, Moosejaw was founded in the early 1990s in Michigan. The company operates an e-commerce platform that sells outdoor apparel and gear, both online and in physical stores across the United States. In addition to selling gear through its website, Moosejaw also has several brick-and-mortar locations.
Dick’s Sporting Goods may have intentions to broaden its online presence, as well as its customer base, by acquiring Moosejaw. This move would seemingly dovetail with Dick’s evident ambition to become a leading e-commerce retailer. Moosejaw is well-known for carrying high-quality sporting goods and apparel, making it an ideal acquisition target for Dick’s Sports Goods.
Moosejaw is a company that has been steps ahead of the curve in the outdoor industry. They have an expansive product line that includes items like backpacks, camping gear, and sunglasses. Dick’s Sporting Goods sees potential in Moosejaw and looks forward to working with them to grow their business.
What went wrong for Walmart in its attempt to integrate Moosejaw and other direct-to-consumer brands into its larger business? One possibility is that Walmart is struggling to find the right strategy for integrating these newly acquired businesses. Alternatively, it could be that Walmart’s M&A spree was risky and not fruitful
Both Moosejaw and ModCloth were acquired by Walmart in 2017 and 2018, respectively. Critics argue that this strategy of acquiring smaller e-commerce brands and then selling them off is indicative of Walmart’s lack of innovation and its efforts to concentrate more power within the company. Others contend that these acquisitions are indicative of Walmart’s goal to become a larger player in the online shopping world, one that can compete with Amazon.