Now, one of the companies building security tools for SMBs has raised a round of funding to expand its business, underscoring the demand in the market for better defenses.
It’s no longer selling directly to SMBs but is working with managed service providers that in turn sell and manage IT services for SMBs.
MSPs, it found, were the primary route to getting their product to get used by SMBs (meaning direct business was not taking off).
“Guardz has developed an impressive, holistic, and user-friendly cybersecurity and cyber insurance risk-assessment platform that is cleverly tailored to MSPs, who serve the often-overlooked long-tail small business market.
We are excited to lead this funding round and join the Guardz team on their journey to secure the digital world for those who today need it most.”
Zuper, a field service management company, closed on $32 million in Series B funding to provide its customers with technologies and tools to cater to a wider range of workers.
While other field service management companies target specific parts of the market, Zuper was designed to encompass the entire workflow.
That has now evolved into working with small business and enterprise customers, Subbaraj said.
Within that group there are more than 50,000 users of the Zuper platform.
We announced ZIVA earlier this year, and it’s an alpha right now, but our goal is to bring GenAI to the field service management.”
In 2020, the startup raised $27.5 million in its Series E funding round led by Alphabet’s CapitalG.
It competes with the likes of Capital Float, Lendingkart and Indifi, which all work toward offering credit to small enterprises in the South Asian nation.
One key reason for startups like Aye Finance and others to gain enough traction in India is the lack of credit for small businesses.
“Aye Finance is on a growth journey, and we are delighted to partner with BII, who have a deep understanding of the financial services sector in India.
“Our investment in Aye Finance underscores our commitment to back companies that have a strong development impact philosophy and promote financial inclusion for India’s underserved groups.
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